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Lead Technical Architect
Lead Technical ArchitectDentsu Global Services • lucknow, uttar pradesh, in
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Lead Technical Architect

Lead Technical Architect

Dentsu Global Services • lucknow, uttar pradesh, in
20 days ago
Job description

Key responsibilities:

  • Lead enterprise architecture consulting engagements. Define strategic technology roadmaps aligned with business goals
  • Lead technical design and implementation of CDP solutions across multiple platforms
  • Drive adoption of emerging technologies (AI-driven personalization, composable architectures). Represent organization in industry forums
  • Define and enforce data architecture standards, schemas, and governance models
  • Oversee ingestion pipelines (batch/streaming) and ensure data quality and integrity
  • Guide development teams in building reusable components and scalable integrations
  • Collaborate with marketing and analytics teams to define audience strategies and activation logic
  • Own the orchestration of customer journeys and personalization workflows
  • Conduct code reviews, mentor engineers, and ensure adherence to best practices
  • Evaluate new tools and technologies to enhance CDP capabilities
  • Ensure compliance with data privacy regulations (GDPR, CCPA, etc.)
  • Act as a bridge between business and technology teams to translate requirements into actionable solutions
  • Troubleshoot complex issues across data flows, APIs, and activation channels
  • Contribute to roadmap planning and continuous improvement of CDP infrastructure



Must have skills:


  • Proven experience architecting and leading CDP implementations (AEP, Treasure Data, Zeta, Tealium, etc.)AEP (RT-CDP, AJO, CJA, Workfront), Action IQ, Braze (CDP), Telium, Zeta, Treasure Data, Growth Loop, Hi-Touch, SFDC etc..
  • Strong understanding of composable CDP architecture and data privacy principles
  • Advanced data engineering skills including real-time and batch ingestion pipelines
  • Expertise in API integrations (REST, SOAP, GraphQL) and event-driven architectures
  • Proficiency in Python, JavaScript, or Node.js for scripting and automation
  • Experience with cloud platforms (AWS, GCP, Azure) and big data technologies
  • Strong understanding of identity resolution, audience segmentation, and activation workflows.



Good to have skills:


  • CDP Expertise: Adobe Experience Platform (RTCDP, AJO), Treasure Data, Tealium, Hightouch
  • Enterprise Architecture & Consulting: TOGAF or equivalent frameworks, Solution consulting and pre-sales experience
  • Experience with Customer Journey Orchestration tools (AJO, Braze, Salesforce Marketing Cloud)
  • Familiarity with reverse ETL tools like Hightouch or Census
  • Hands-on experience with data governance, consent management, and PII handling
  • Knowledge of data formats and transformation (JSON, Parquet, Avro)
  • Experience with CI/CD pipelines and DevOps practices
  • Client-facing experience with stakeholder management and solution presentations
  • Exposure to CDP evaluation and vendor selection processes


Education & Qualification:


  • Bachelors in Engineering with a specialization in Computer Science, Data , IT
  • Graduate from other fields with good communication and analytical skills.


Certifications if any:

  • AD0-E602 Adobe Real-Time CDP Business Practitioner Professional OR Higher
  • AD0-E607 Adobe Journey Optimizer Business Practitioner Professional OR Higher
  • Other CDP certifications (Salesforce, Treasure Data)


Shift timings: 12:00 PM to 10:00 PM (IST)

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Lead Technical Architect • lucknow, uttar pradesh, in

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