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Kovai.co
Senior Growth Marketer - Paid CampaignKovai.co • Coimbatore, Tamil Nadu, IN
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Senior Growth Marketer - Paid Campaign

Senior Growth Marketer - Paid Campaign

Kovai.co • Coimbatore, Tamil Nadu, IN
30+ days ago
Job description
Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries. At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions. Our Products: Biztalk360 Turbo360 Document360 “UK headquarters. Indian innovation. Global impact.” Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception. We are on track towards $30 million in annual revenue – and we're just getting started. Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys. Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose. We’re looking for a Senior Growth Marketer - Paid Campaign with 5+ years of experience in Search ads (Google Ads & Bing Ads) and Conversion Rate Optimization (CRO) to manage and optimize digital advertising campaigns. You’ll focus on campaign management, CRO strategies, and data analysis to optimize ad spend for maximum ROI and improve website conversion rates. What you’ll do on the job: Plan, create, and manage Google Ads campaigns and optimize ad spend for maximum ROI. Implement CRO strategies, conduct A/B testing, and improve website conversion rates. Track and analyse campaign performance and prepare and present performance reports. Manage and allocate the marketing budget effectively. Conduct keyword research and optimize ad copy and landing pages. Create compelling ad copy and collaborate on ad creatives. Analyse competitor strategies and leverage insights. Work with the marketing, sales, and product team to align campaigns with business goals. What You’ll bring: 5+ years of experience in Search ads (Google Ads & Bing Ads). Strong experience in Conversion Rate Optimization (CRO) and A/B testing. Hands-on experience in tracking and analyzing campaign performance using GA4. Proven ability in budget management and marketing budget allocation. Experience with keyword research, ad copy, and landing page optimization. Experience working with Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads. Strong reporting skills using Office 360. Equal Opportunities: We are committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all and stand firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.
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Senior Growth Marketer - Paid Campaign • Coimbatore, Tamil Nadu, IN

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