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havas media network india
Senior Executive - Biddable Mediahavas media network india • Bengaluru / Bangalore, India
Senior Executive - Biddable Media

Senior Executive - Biddable Media

havas media network india • Bengaluru / Bangalore, India
23 days ago
Job description
Key Responsibilities

  • Keyword Research and Analysis:
  • Conduct comprehensive keyword research to identify high-performing keywords relevant to the business and industry.
  • Analyze keyword trends and competition to optimize ad targeting and bidding strategies.
  • Campaign Management:
  • Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc.
  • Create, manage, and optimize pay-per-click (PPC) advertising campaigns across various platforms (UAC, Shopping Ads, Google Ads, Bing Ads).
  • Develop and implement ad copy and landing page strategies to improve ad relevance and quality score.
  • Budget Management:
  • Monitor and control advertising budgets to ensure optimal allocation of resources and ROI.
  • Track campaign expenses, analyze cost per acquisition (CPA), and adjust bids accordingly.
  • Ad Performance Analysis:
  • Regularly review and analyze ad campaign performance using tools and metrics like Google Analytics and AdWords.
  • Provide actionable insights and recommendations to enhance campaign effectiveness.
  • Ad Copywriting and A/B Testing:
  • Craft compelling ad copy that drives click-through rates (CTR) and conversion rates.
  • Implement A/B testing methodologies to optimize ad creative and landing pages.
  • Competitor Analysis:
  • Stay updated on industry trends and competitor advertising strategies.
  • Identify opportunities to gain a competitive edge and propose new campaign ideas.
  • Reporting and Documentation:
  • Prepare and present detailed performance reports to stakeholders, highlighting key metrics and trends.
  • Maintain documentation of campaign strategies, experiments, and results.
  • Collaboration:
  • Collaborate with cross-functional teams, including content creators, designers, and developers, to align advertising efforts with overall marketing strategies.

Qualifications

  • Bachelor's degree in marketing, Business, or a related field.
  • 2 - 4 years of experience in managing Paid Advertising (Search, Social & Programmatic), preferably in a digital marketing agency or e-commerce environment.
  • Proficiency in using advertising platforms such as Social Ads(META, Twitter, Pinterest, LinkedIn, etc), Google Ads, Bing Ads, and other PPC platforms.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Adept at multitasking and managing multiple campaigns simultaneously.
  • Google Ads and Bing Ads certifications (preferred).
  • Knowledge of remarketing and display advertising is a plus.

Skills Required
bing ads , Twitter, Collaboration, Budget Management, Competitor Analysis, Linkedin, pinterest, Campaign Management, Google Ads, Google Analytics
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Senior Executive - Biddable Media • Bengaluru / Bangalore, India

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