Performance Marketer + Tech Specialist

WE’RE HIRING – PERFORMANCE MARKETER + TECH SPECIALIST

Role: Full-time

Work Mode: Remote

Working Hours: 10 AM to 07 PM (Including breaks)

Work Days: Mondays through Saturday

Hey there 👋

Are you someone who understands how to turn content into conversions, not just impressions?

Can you run ads, write copy that sells, and ensure the backend (funnels + tracking) actually works?

If yes, keep reading.

At Independent Online Coach (IOC), we help fitness and health coaches scale their online businesses, and we’re looking for a performance marketer who can own results end-to-end.

YOUR ROLE

You will be responsible for managing the entire performance ecosystem — from ad strategy → copy → funnels → tracking → optimization.

This is not a “just run ads” role.

You will be expected to understand why campaigns work and how to scale them.

CORE RESPONSIBILITIES

1. Performance Marketing (Primary Focus)

• Plan, launch, and optimize Meta Ads campaigns (MANDATORY)
• Monitor key metrics (CPL, CAC, CTR, ROAS) and take data-driven decisions
• Continuously test creatives, audiences, hooks, and offers
• Scale winning campaigns and cut underperformers quickly

2. Copywriting (MANDATORY)

• Write and optimize ad copy that converts
• Improve landing page messaging for higher conversions
• Align copy with target audience pain points and buying triggers
• Collaborate with creative team for better-performing ads

3. Funnels & Tech Setup

• Build and manage landing pages, forms, and basic funnels
• Ensure smooth user journey from ad → landing page → lead capture
• Handle basic integrations with CRM / automation tools
• Troubleshoot funnel or tech-related issues

4. Tracking & Analytics

• Set up and manage Meta Pixel, events, and conversion tracking
• Ensure accurate data flow for decision-making
• Maintain basic dashboards or reporting systems

5. Social Media & Content Understanding

• Understand content performance and platform algorithms
• Identify what type of content works and why
• Give inputs to improve organic + paid synergy

WHO YOU ARE

• You have 1–2 years of hands-on experience in performance marketing
• You can write clear, persuasive copy
• You think in data, systems, and outcomes
• You’re both analytical and execution-focused
• You take ownership, not just run ads, but drive results
• You can figure things out even when things break
• You’re proactive and don’t wait for instructions

Mandatory Skills

• Strong communication skills to handle client queries & objections independently with confidence and authority
• Good command over Meta Business Manager setup (ad account, pixel installation, conversion event tracking)
• Experience in Facebook Conversion Ad launching, reporting, and basic KPI understanding
• Good understanding of ChatGPT / Claude for copywriting
• Basic creative design skills using Canva
• Good command over Google Sheets & Docs
• Basic landing page building experience in WordPress
• Basic funnel building using any platform (Systeme.io / GoHighLevel / Flexi / Synnmate etc.)

GOOD TO HAVE

• Experience in the coaching / info-product space
• Basic to intermediate Google Ads knowledge
• Good understanding of Social Media algorithms and trends

THIS IS NOT FOR YOU IF

• You’ve only done theory / courses with no real execution
• You can’t write copy
• You only “run ads” but don’t understand funnels or results
• You need step-by-step instructions for everything

SUCCESS IN THIS ROLE LOOKS LIKE

• Consistent lead flow at profitable costs
• Well-optimized funnels with strong conversion rates
• Accurate tracking and reporting
• Faster testing → faster scaling

COMPENSATION

• ₹30,000/month during 2-month probation
• Up to ₹40,000/month post probation (based on performance)
• Bonuses up to 25% of base pay (performance-linked)

📩 HOW TO APPLY

If this sounds like you, apply here: https://forms.gle/Q55nT69wexqCkWYd7