Job descriptionJOB DESCRIPTION Product Marketing & Growth Manager Building the product marketing engine from scratch Role Snapshot Role Title- Product Marketing & Growth Manager Company- Ascentt AITek Pvt Ltd. Location- Indore,Pune | Flexibility for overlap with US time zones Experience- 1-2 years in 0-to-1 / pre-PMF product marketing Industry Focus- Manufacturing & Automotive (B2B Enterprise) Target Markets- North America & Europe Reports To- Market Lead Employment Type- Full-time About Ascentt Ascentt is a last mile enterprise AI solutions company specializing in the automotive and manufacturing verticals. We operate across North America and India, helping large manufacturers and automotive OEMs unlock value through data, AI, and intelligent automation. We are now launching proprietary B2B enterprise products. This is a zero-to-one moment for the company. There is no existing product marketing playbook, no formal demand generation practices, and no legacy processes to inherit. You will be the first person to build this function. Why This Role Exists Ascentt is launching its first wave of enterprise AI products targeting manufacturing and automotive decision-makers (VPs of Engineering, CDOs, CIOs, Plant Heads) across North America and Europe. We need someone who can take these products from zero awareness to qualified pipeline, and who thrives in the ambiguity that comes with building something from nothing. This is not a role where you execute someone else's playbook. You will design the experiments, run them, measure what works, kill what doesn't, and document the playbook as you go. If you've done this before at an early-stage B2B company, or if you've been the scrappy marketer inside a larger org who figured out a new channel or product launch from scratch, this role is for you. What You Will Own Product Marketing Strategy (0 to 1) - Define positioning, messaging, and go-to-market narratives for Ascentt's enterprise AI products for manufacturing and automotive buyers. - Develop and maintain buyer personas, competitive battlecards, and objection-handling frameworks specific to the manufacturing/automotive vertical. - Craft product launch playbooks covering pre-launch buzz, launch execution, and post-launch iteration. Growth Experimentation & Demand Generation - Design and execute multi-channel experiments across LinkedIn, industry communities, email sequences, webinars, partner co-marketing, and targeted events. - Build a lightweight but rigorous experimentation framework: hypothesize, test, measure, iterate. Track CAC, MQL-to-SQL conversion, content engagement, and pipeline contribution. - Own the social media presence (primarily LinkedIn) with a mix of thought leadership content, product storytelling, case studies, and industry commentary. - Collaborate with Sales to create sales enablement collateral: one-pagers, pitch decks, ROI calculators, and demo scripts. Content & Thought Leadership - Produce high-quality written content: blog posts, whitepapers, industry POVs, customer success stories, and video scripts for CXO-targeted campaigns. - Work with the technical team to translate complex AI/data engineering capabilities into business-outcome narratives that resonate with manufacturing and automotive leaders. - Build and maintain a content calendar aligned to product launches, events, and industry cycles (e.g., auto show seasons, budget planning cycles). Analytics & Playbook Development - Set up marketing analytics infrastructure (attribution, funnel tracking, content performance dashboards). - Document every experiment, its results, and learnings into an internal marketing playbook that becomes the foundation for scaling the team. - Report weekly on key metrics and provide actionable recommendations to leadership. Who You Are Must-Haves - 1-2 years of product marketing experience in a 0-to-1 or pre-PMF environment (early-stage startup, new product line within a larger company, or incubation team). You have launched something from scratch before. - B2B enterprise marketing experience, ideally selling into technical or operational buyers (not consumer or SMB). - Strong data orientation: you think in funnels, conversion rates, and experiment designs, not just creative campaigns. Comfortable with tools like HubSpot, Google Analytics, Mixpanel, or similar. - Demonstrated understanding of the manufacturing and/or automotive industry: supply chain dynamics, plant operations, digital transformation priorities, or Industry 4.0 concepts. You don't need to be a domain expert, but you can't be starting from zero. - Excellent writing and storytelling skills. You can write a compelling LinkedIn post, a tight product one-pager, and a detailed whitepaper with equal comfort. - Self-starter with founder-level energy. You don't wait for briefs; you write the brief, get alignment, and execute. Strong-to-Haves - Experience marketing data/AI/analytics products to enterprise buyers. - Track record of building a social media following or thought leadership presence in a B2B context. - Experience with ABM (Account-Based Marketing) tools and strategies (Demandbase, 6sense, etc.). - Exposure to enterprise sales cycles (6-12+ months) and how marketing supports long-cycle B2B deals. Nice-to-Haves - Prior work in or with automotive OEMs, Tier-1 suppliers, or manufacturing enterprises. - Experience running paid campaigns on LinkedIn Ads or programmatic platforms for B2B. - Familiarity with CRM tools (Salesforce, HubSpot CRM) and marketing automation workflows. - An existing network in the manufacturing/automotive/Industry 4.0 space. What Success Looks Like First 30 Days - Complete immersion into Ascentt's product suite, competitive landscape, and target buyer personas. - Audit existing marketing assets, channels, and gaps. Deliver a written assessment. - Publish your first 90-day marketing experiment plan with clear hypotheses, channels, budgets, and success metrics. First 90 Days - Launch at least 3 marketing experiments across different channels (e.g., LinkedIn content series, email sequence to a target account list, a co-hosted webinar with Databricks). - Produce a foundational set of sales enablement materials: product one-pager, competitive battlecard, and a pitch narrative. - Establish baseline metrics for all active channels and set up a repeatable reporting cadence. First 6 Months - At least one channel showing repeatable, measurable pipeline contribution. - A documented, version-controlled marketing playbook with experiment logs, templates, and SOPs. - Successful planning and execution of at least one Ascentt-sponsored or co-sponsored event. - A growing owned-media presence (LinkedIn followers, newsletter subscribers, community engagement) with clear month-over-month trendlines. How We Will Evaluate Candidates We value demonstrated ability over credentials. The interview process is designed to see how you think, not just what you've done. Criteria -Portfolio of 0-to-1 marketing campaigns Weight-30% Assessment Method -Case study presentation (live exercise) Criteria -Data fluency & experimentation mindset- Weight-25% Assessment Method- Analytics walkthrough + hypothetical scenario Criteria - Industry knowledge (Mfg / Automotive) Weight- 20% Assessment Method- Domain-specific discussion & references Criteria- Content creation & storytelling ability Weight- 15% Assessment Method- Writing sample + social media audit Criteria- Cultural fit & energy Weight-10% Assessment Method- Behavioral interview + reference checks Interview Process 1. Screening Call (30 min): Culture and role fit. Walk us through your most scrappy marketing win. 2. Case Study Presentation (60 min): Present a past 0-to-1 campaign you ran. Walk through strategy, execution, data, and what you'd do differently. 3. Live Exercise (45 min): Given Ascentt's product and target market, design a 90-day experiment plan on the spot. We're assessing your framework, not perfection. 4. Leadership Conversation (30 min): Meet the Market Lead & Product Head. Alignment on vision, working style, and growth path. Why Ascentt - First mover advantage: You're not inheriting a playbook. You're writing one. The marketing function you build will define how Ascentt goes to market for years. - Industry at an inflection point: Manufacturing and automotive are undergoing a massive AI transformation. You'll be at the center of that conversation. - Direct leadership access: You'll work directly with the Product Head and founding team. No layers of bureaucracy. - Build your brand: As the first product marketer, you'll have the freedom (and responsibility) to build a visible personal brand alongside the company brand.
