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Better Basics
Content and Marketing AssociateBetter Basics • Allahābād, IN
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Content and Marketing Associate

Content and Marketing Associate

Better Basics • Allahābād, IN
10 days ago
Job description
Content and Marketing Associate Location: Noida (On-site) Type: Full-time About Better Basics Better Basics is an Indian slow fashion brand. We create thoughtfully designed, high-quality essential clothing. Our products are designed in-house, produced at our facility in Noida, and sold online. We are building a brand that values quality over hype, clarity over clutter, and long-term trust over short-term marketing gimmicks. We are looking for a sharp, creative, and high-ownership Content and Marketing Associate to shape how Better Basics shows up across digital platforms. This role works directly with the founder and plays a critical part in building a consistent and high-quality brand presence as we scale. Key Responsibilities Content Creation • Conceptualise and produce content across formats - reels, statics, carousels, stories, and short-form video • Assist in planning and executing founder-led content shoots • Manage freelance editors and oversee post-production workflows • Create performance marketing creatives for Meta ads (comfortable in Canva; Figma/Photoshop is a plus) • Develop and maintain a consistent visual and verbal brand language across all content • Ensure strong attention to detail across copy, layout, typography, and overall presentation Social Media Management • Own Instagram and relevant platforms end-to-end - content planning, posting, captions, and community management • Liaise with and manage our external social media agency • Review agency deliverables and ensure alignment with brand standards • Track content performance and iterate based on insights and data Influencer Marketing • Identify creators aligned with the brand's aesthetic, values, and audience • Manage outreach, briefing, gifting, content approvals, and tracking • Build structured systems for influencer discovery and reporting AI-Enabled Workflow • Actively use AI tools for ideation, scripting, research, editing, and optimisation • Continuously improve output quality and speed using modern tools • Proactively suggest systems and workflows that improve creative productivity Qualifications/Requirements • 1–3 years of experience at a consumer brand, D2C startup, or similar environment OR strong proof of execution through personal projects, freelance work, or a content portfolio • High ownership mindset — able to operate independently without waiting for detailed briefs • Strong attention to detail and brand sensitivity • Clear aesthetic sense and strong writing ability • Comfortable working in a fast-moving, small-team environment • Actively uses AI tools in day-to-day workflow • Portfolio of content work required (Instagram, freelance, spec work, or equivalent) • Comfortable working from office in Noida, 6 days a week • Bonus: Understanding of performance marketing and Meta ad metrics (CTR, CPA, ROAS) and experience writing SEO blogs or long-form content Added Benefits • Ownership and autonomy from day one • Direct exposure to brand building, marketing, and creative strategy • Opportunity to scale into a larger brand leadership role as the company grows • A front-row seat to building a modern consumer brand Start Date: Immediate To apply, please email your resume, a portfolio of previous work and a short note to support@betterbasics.co.in with subject line: Content and Marketing Associate: . Please include salary expectation as well.
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Content and Marketing Associate • Allahābād, IN

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