Senior Brand Manager

About MAD:

At MAD, we're more than a digital agency – we're a creative collective blending design and storytelling to craft scroll-stopping, thumb-pausing brand moments. Our team works across industries, turning briefs into bold, strategic campaigns that don't just look good — they perform.

Benefits at MAD:

We've worked hard to foster a flexible and employee-friendly culture. Some policies we're proud of include:

• Hybrid Working Model: Office on Tuesdays, Wednesdays, and Fridays. Mondays and Thursdays are remote (optional office access).
• Medical Insurance: Health insurance and accident coverage for all employees.
• Paid Extended Medical Leave: If you're unwell and unable to work, your sick leave remains protected.
• Annual Reset Leave: 5–7 days off at the end of the year so everyone can reset before the new year begins.
• Extended Work From Home: Flexibility to work remotely when travelling back home or when required.
• Compensatory Offs: If you work beyond regular hours, you receive comp offs along with travel and meal reimbursements.

Location: Koramangala, Bangalore (Hybrid)

Experience: 4–6 years

Role Overview:

The Senior Brand Manager is responsible for the management, strategy and execution of client accounts. He/she will own the client relationship and will be responsible for long-term planning, strategic consulting and business development.

Job Description:

• Liaising with, and acting as the link between the client and the agency, by maintaining a regular communication channel.

• Meeting/discussing with clients to understand their requirements and communicating the same to the team.

• Working with the team to conceptualize a digital campaign that meets the client's brief.

• Managing client's social media pages (posting content, responding to queries, supervising advertising efforts and reporting metrics).

• Presenting campaign ideas and budgets to the client.

• Providing inputs while creating digital campaigns and strategies.

• Ensuring that communication flows effectively within the agency team working on the account.

• Refining the details of campaigns and ensuring that client's challenges are being addressed.

• Presenting creative work to clients for approval/modification.

• Managing budgets and campaign costs.

• Creating reports for clients (campaigns and more).

• Monitoring the effectiveness of campaigns and taking necessary steps to optimize them.

• Arranging and attending meetings in order to maintain a healthy relationship b/w client and agency.

• Creating 'pitches', along with the creative team.

• Accountable for account success, delivery quality and client satisfaction.

• Play the role of collaborator in the team that works on a particular account.

Qualifications:

• Excellent client servicing skills, including oral and written communication.

• Exceptionally strong interpersonal and client management skills.

• An expert storyteller with superior presentation skills to effectively present and sell ideas to clients.

• Able to understand and translate complex business challenges and consumer insights into smart digital solutions.

• Ability to collaborate effectively with all the teams of the agency.

• Sound business acumen and negotiation skill.

Skills Required
Client Management, reporting metrics , Strategic Consulting