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Valar Ventures
Performance Marketing ManagerValar Ventures • Coimbatore, India
Performance Marketing Manager

Performance Marketing Manager

Valar Ventures • Coimbatore, India
17 days ago
Job description

Company Description

Founded in 2017, Valar has quickly grown into a leading producer and exporter of coir pith, a sustainable soilless cultivation medium in India. With a focus on innovation and quality, Valar has consistently doubled its production year over year while improving the value of its products to cater to quality-conscious markets. Supported by confident investors and a dedicated team, Valar is on a mission to become India's top exporter of coir pith, with operations based in Coimbatore.

Role Description

Paid Media & Growth

  • Plan and execute paid campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube)
  • Scale winning campaigns while maintaining target ROAS & CAC
  • Build and optimise full-funnel strategies (TOFU, MOFU, BOFU)

Campaign Optimisation

  • Daily monitoring of spend, CTR, CPA, ROAS, and conversion rates
  • A/B test creatives, hooks, audiences, landing pages, and offers
  • Identify performance drop-offs and fix them quickly

Creative & Funnel Collaboration

  • Work closely with content & design teams to brief ad creatives
  • Translate insights from data into better hooks, angles, and offers
  • Coordinate with the website team to improve landing page conversion rates

Analytics & Reporting

  • Set up and maintain Meta Pixel, Google Analytics, GTM, and conversion events
  • Create weekly and monthly performance reports with clear insights
  • Track attribution, cohorts, and repeat purchase behaviour

What We're Looking ForMust-Have Skills

  • 2–5 years of experience in performance marketing for D2C / e-commerce
  • Strong hands-on experience with Meta Ads & Google Ads
  • Clear understanding of ROAS, CAC, LTV, funnels, and attribution
  • Comfortable working with numbers, dashboards, and experiments

Good to Have

  • Experience scaling spends beyond 5L–10L/month
  • Knowledge of Shopify, WebEngage, Klaviyo, or WhatsApp marketing
  • Prior experience in consumer brands, FMCG, or agri / lifestyle products

What Will Make You Stand Out

  • You think in experiments, not assumptions
  • You can explain why something worked or didn't
  • You care about profitability, not vanity metrics
  • You're proactive and don't need constant instructions

What You'll Get

  • High ownership & decision-making power
  • Opportunity to scale a purpose-driven Indian brand
  • Fast learning, real impact, and room to grow with the company
  • Competitive salary + performance incentives


Skills Required
Shopify, Gtm, Google Ads, Google Analytics

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Performance Marketing Manager • Coimbatore, India

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