Assistant Marketing Manager

About the Role

• The Assistant Manager – Marketing will play a critical role in driving Axestrack's demand generation, brand positioning, and go-to-market execution across digital and offline channels. This role sits at the intersection of strategy and execution—owning campaigns end-to-end, translating business goals into measurable marketing outcomes, and working closely with sales, product, and leadership teams.
• You'll be expected to think beyond activities and focus on impact: social media strategy, brand recall, and market presence.

Key Responsibilities

Demand Generation & Campaign Ownership

• Plan and execute multi-channel demand generation campaigns across paid media, organic, email, events, and partnerships.
• Own campaign strategy, execution, optimization, and performance tracking end-to-end.
• Drive consistent lead quality aligned with enterprise and fleet-owner segments.

Digital & Performance Marketing

• Oversee paid campaigns across Google, LinkedIn, and other relevant platforms (directly or via specialists/agencies).
• Optimize funnels across ads, landing pages, forms, and nurture journeys to improve conversion and CPL.
• Ensure budget efficiency, ROI focus, and performance discipline across channels.

Content & Messaging Strategy

• Shape Axestrack's marketing narrative across industries, solutions, and geographies.
• Work with content and design teams to create high-impact assets: case studies, landing pages, blogs, ads, and sales enablement material.
• Ensure consistency of messaging across websites, campaigns, events, and outbound communication.

Email, Automation & Nurture

• Design and manage email campaigns, drip journeys, newsletters, and event-based communication.
• Segment audiences based on persona, industry, intent, and funnel stage to improve engagement and conversions.

Analytics, Insights & Reporting

• Track performance across campaigns using GA, CRM, ad platforms, and internal dashboards.
• Prepare weekly/monthly reports with insights, learnings, and clear next actions.
• Use data to challenge assumptions, refine targeting, and improve outcomes—not just report numbers.

Sales & Cross-Functional Collaboration

• Work closely with sales to align on ICPs, lead quality benchmarks, pipeline feedback, and GTM priorities.
• Support product launches, webinars, events, and market expansion initiatives with structured marketing plans.
• Act as a bridge between strategy, execution, and on-ground reality.

Brand, Events & Market Presence

• Support Axestrack's participation in industry events, conferences, and partner initiatives.
• Ensure brand consistency and strong on-ground and digital visibility before, during, and after events.

Requirements

• 3+ years of experience in B2B marketing, SaaS, enterprise tech, or logistics-tech preferred.
• Strong hands-on understanding of demand generation, digital marketing, and funnel management.
• Experience working with paid media, email marketing, content assets, and CRM-driven workflows.
• Ability to analyze performance data and convert insights into action.
• Strong communication, coordination, and stakeholder management skills.
• High ownership mindset—comfortable working in fast-moving, evolving environments.

Preferred Skills

• Ability to manage and grow Axestrack's social media presence with a focus on thought leadership, relevance, and meaningful engagement.
• Strong content writing skills for websites, blogs, landing pages, case studies, emailers, and sales enablement material tailored to B2B audiences.
• Clear design thought process with the ability to brief designers, evaluate creatives, and ensure visual output aligns with brand and business intent.
• Capability to structure campaigns and narratives by linking customer pain points, messaging, creative direction, and channel execution.
• Analytical mindset to interpret performance data and audience behavior and convert insights into actionable improvements.
• Strong cross-functional communication skills to collaborate effectively with sales, product, content, and leadership teams.
• High ownership and execution discipline to manage multiple initiatives while maintaining quality and timelines.

Why Join Axestrack

• Work on real-world, large-scale logistics and mobility problems.
• High visibility role with direct impact on growth and market expansion.
• Opportunity to shape brand, narrative, and demand in India and global markets.
• Ownership-driven culture with room to experiment, learn, and lead.

Skills Required
paid media , Digital Marketing, Funnel Management, Email Marketing, Analytics, Demand Generation