Chief Marketing Officer

Company Description

Navin's is a trusted name in real estate, with over 120 projects in Chennai that reflect the company's dedication to excellence and community building. Known for its innovative and ethical business practices, Navin's has received multiple accolades, including the Economic Times Award for best marketing campaign and several Vishwakarma Awards for Best Residential Projects and Professional Management. With a legacy of delivering high-quality residential and commercial spaces, Navin's continues to shape Chennai's skyline. The company's commitment to creating vibrant communities ensures customer satisfaction and trust.

Role Description

The Chief Marketing Officer (CMO) is a full-time, on-site role based in Chennai. The CMO will be responsible for leading & developing comprehensive marketing strategies, overseeing market research, focusing on brand development, lead generation, customer engagement and revenue growth across residential as well as commercial real estate segments.

Key Responsibilities include:

Strategic Leadership

• Lead, mentor and manage the marketing, presales and sales team (both residential & commercial)
• Build a high-performance team focused on results and innovation
• Build a strong relationship with brokers, channel partners and institutional clients
• Develop and execute a comprehensive marketing strategy aligned with business objectives.
• Lead brand positioning and communication across all channels—digital and traditional
• Define and implement innovative marketing campaigns for residential & commercial markets across various cities.
• Develop and monitor budget, expenses and KPIs.

Digital & Performance Marketing

• Oversee ATL, BTL & Digital marketing activities.
• Oversee lead digital transformation initiatives, including website, social media, SEO/SEM, paid campaigns & CRM tools.
• Coordinate with advertising agencies, digital clients, PR consultants & Channel Partners

Sales & Marketing

• Collaborate with sales team to drive conversions
• Create pricing, positioning and market strategies for each project
• Monitor and improve customer acquisition cost (CAC) and sales ROI
• Align marketing efforts with monthly sales targets and inventory closures.
• Plan targeted site visits, Expos, exclusive launches, ATL, BTL, and customer engagement activities
• Networking experiences for HNI clients.

Brand & Communication

• Standardize brand messaging across all touchpoints.
• Manage PR, media relations, and corporate reputation.
• Create high-impact ATL/BTL campaigns including influencer tie-ups

Market Research & Customer Insights

• Conduct regular market intelligence studies on real estate trends, pricing, competitors, and buyer preferences.
• Use customer insights to refine project design, marketing campaigns, and communication strategies.
• Develop customer loyalty and referral programs.

Qualifications

• 20+ years of experience in marketing & sales, preferably in real estate, construction, or related industries
• Strong expertise in Market Planning, Market Research and the ability to oversee diverse marketing projects and initiatives.
• Proven track record in Sales to align marketing goals with business development strategies and driving revenue growth
• Strong analytical and decision-making skills to assess market trends and drive data-informed strategies.
• MBA/PG/IIM in Marketing, Sales, or Business Administration.
• Familiarity with the real estate sector and understanding of Chennai's market dynamics will be an advantage.
• Excellent leadership, communication, negotiation and interpersonal skills

Skills Required
Market Research, Digital Marketing, Market Planning, Sem, Btl, CRM Tools, Atl, Seo