India Brand Manager

Job Description

Join ABC Fitness and become part of a culture that's as ambitious as it is authentic. Let's transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That's why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you'll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

Role Overview

The India Marketing Manager will lead ABC Fitness India's transition from Zinnov to an in-house marketing function. This role is focused on elevating our employer brand, driving brand awareness and talent attraction, strengthening internal communications, and enhancing leadership visibility. As a key member of the Marketing team, the Manager will partner closely with Global Marketing, Talent Acquisition, and Culture teams to shape and execute initiatives that position ABC Fitness as an employer of choice in India and globally.

This role requires working from our local Hyderabad office 2-3x a week.

WHAT YOU'LL DO:

• Lead the design and execution of social media and content campaigns that showcase ABC Fitness India's leadership, culture, and employer brand.
• Manage creative development and agency/vendor relationships for content production, including video and photoshoots.
• Develop and publish thought leadership content, employer profiles, and PR initiatives to raise visibility across the India market.
• Build and leverage industry relationships to support employer branding and PR campaigns.
• Oversee ABC Fitness India's presence on platforms such as Glassdoor, AmbitionBox, and LinkedIn, ensuring alignment with global messaging.
• Coordinate award submissions and track key employer branding metrics such as engagement, sentiment, and recognition.
• Drive internal communications, including India-specific town hall updates, employee engagement campaigns, and Slack amplification.
• Plan, manage, and execute India-based events and activations, ensuring alignment with global brand standards.
• Partner with global teams to ensure all India marketing activity is strategically aligned, impactful, and measurable.
• All applicants must be able to work from our Hyderabad office 2-3x a week

WHAT YOU'LL NEED:

• Bachelor's degree in Marketing, Communications, or related field.
• 10+ years of relevant experience in marketing, employer branding, or communications.
• Experience in a regional or global organization preferred.
• Demonstrated success managing campaigns, PR initiatives, or brand-building programs.
• Strong leadership presence with the ability to influence stakeholders without direct line management.
• Exceptional written and verbal communication skills.
• Proven ability to design and execute impactful campaigns across social, PR, and employer branding.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Experience managing creative processes, agencies, and vendor relationships.
• Strategic mindset with the ability to translate global initiatives into local execution

WHAT'S IN IT FOR YOU:

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• Time Off – competitive PTO plans with 15 Earned accrued leave, 12 days Sick leave, and 12 days Casual leave per year
• 11 Holidays plus 4 Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Group Mediclaim insurance coverage of INR 500,000 for employee + spouse, 2 kids, and parents or parent-in-laws, and including EAP counseling
• Life Insurance and Personal Accident Insurance
• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
• Support for working women with financial aid towards crèche facility, ensuring a safe and nurturing environment for their little ones while they focus on their careers.

At ABC Fitness, we don't just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don't meet every requirement.

ABC'S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:

ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn't just the right thing to do—it's a business imperative. Learn more at abcfitness.com.

About ABC Fitness

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.

From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together.

Learn more at abcfitness.com

Skills Required
Communications, Employer Branding, Content Production, Project Management