Senior Public Relations Director/ Group Business Director - Consumer

Job Description

Position Title: Sr. Public Relations Account Director/ Group Business Director- Consumer Practice

Position Reports To: Sr. Vice President

Hiring Location: New Delhi

Overview - As a Sr. Public Relations Director/ Group Business Director in Consumer Practice at AVAIN We., you will lead high-profile consumer accounts, driving strategic direction, client relationships, and the execution of integrated public relations campaigns. We are looking for a Director to join our team and help our clients tell their stories in bold, unconventional ways. It's a very exciting time for our rapidly growing Consumer Practice as we continue build the client roster and win some of the most exciting accounts in the industry. You will be responsible for overseeing the day-to-day management of key client accounts, collaborating with internal teams to deliver exceptional service, and ensuring that all initiatives align with clients' business goals.

This is an exciting opportunity for a seasoned PR professional who thrives in a fast-paced environment, has a passion for consumer brands, and possesses strong leadership, communication, and strategic thinking skills.

Job Functions -

Client Relationship Management

• Serve as the primary point of contact for senior client stakeholders, building and nurturing long-term relationships.
• Gain a deep understanding of client businesses, industry trends, and competitive landscape to deliver high-impact strategies and solutions.
• Provide strategic counsel to clients on communications, media, brand positioning, and crisis management.
• Lead regular client meetings, status updates, and presentations, ensuring client satisfaction and project deliverables are met along with the team

Strategy & Campaign Development

• Lead the development of comprehensive public relations strategies for consumer clients.
• Oversee the creation and execution of integrated PR campaigns, from media relations to content creation, influencer partnerships, events, and digital outreach.
• Develop and deliver compelling narratives and communications plans to drive awareness, engagement, and sales for clients.
• Ensure alignment with clients' overall marketing and business objectives, leveraging data and insights to optimize performance.
• Develop and work with team to drive new business

Team Leadership & Development

• Manage and mentor a team of executives, and interns, providing guidance and support for professional growth.
• Foster a collaborative environment within the team, ensuring high levels of performance, creativity, and client service.
• Lead by example in delivering excellent results and maintaining a positive, high-energy team culture.

Media Relations & Industry Expertise

• Develop and maintain strong relationships with key journalists, influencers, and media outlets in the consumer sector.
• Secure high-profile media placements in top-tier outlets across print, broadcast, digital, and social media channels.
• Stay ahead of industry trends, providing clients with actionable insights and strategic recommendations.

Financial & Project Management

• Oversee budgeting, timelines, and resource allocation for client projects, ensuring campaigns are executed within scope and on time.
• Track and report on campaign performance, including media coverage, engagement metrics, and ROI, providing regular updates to clients and internal teams.
• Maintain profitability of accounts through effective resource management, billing, and scope of work tracking.

Qualifications

Experience

• Minimum of 10 years of experience in public relations, with a focus on consumer clients.
• Proven track record in managing and growing client relationships within the consumer sector.
• Strong experience in leading and executing integrated PR campaigns across traditional and digital media.
• Experience managing and mentoring teams, with a focus on professional development and leadership.

Skills

• Expertise in media relations, including pitching, securing placements, and crisis communications.
• Excellent written and verbal communication skills, with the ability to craft compelling stories and presentations.
• Strong strategic thinking with the ability to translate client goals into actionable PR plans.
• Highly organized, with exceptional project management skills and the ability to juggle multiple priorities.
• Proficiency with PR tools and media monitoring platforms.

Education

Bachelor's degree in Public Relations, Communications, Marketing, or a related field

Equal Opportunity Statement

Equal Opportunity: AVIAN We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Diversity and Inclusion: AVIAN We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

Skills Required
Strategic Thinking, Verbal Communication, Media Relations, Project Management