Asst. Brand Marketing Manager

Job Title: Asst. Brand Marketing Manager

Location: Great Lakes Institute of Management, Chennai (ECR Campus)

Work Mode: On-site, 5-day work week

Department: Brand Marketing & Communications

About the Role

We are looking for a creative and detail-oriented Assistant Brand Marketing Manager to join our Brand & Communications team at Great Lakes Institute of Management, Chennai. The role requires a strong sense of storytelling, strategic thinking, and the ability to translate institutional goals into impactful content across platforms. You will collaborate closely with internal teams, agencies, faculty, and alumni to build a distinctive voice for the brand and its flagship programs.

Key Responsibilities

Branding & Communication

• Support the development and execution of brand campaigns that strengthen Great Lakes' positioning and visibility.
• Create high-quality, engaging content for digital channels — social media, website, emailers, videos, and internal communication.
• Collaborate with faculty, alumni, and corporate partners to craft thought leadership stories and institutional narratives.
• Ensure brand consistency and tone of voice across all marketing touchpoints.

Content & Strategy

• Work with the Brand team to conceptualize and plan monthly content calendars and thematic campaigns.
• Research trends in management education and audience behavior to guide messaging and creative direction.
• Support storytelling initiatives around research, events, rankings, alumni success, and institutional impact.
• Contribute ideas for digital storytelling formats — short videos, reels, blogs, interviews, and campaigns.

Program Marketing Content

• Assist in program-specific marketing for select offerings (e.g., Fellow Program in Management, Executive Education, or PG programs).
• Create content tailored to each program's audience — prospective students, professionals, or corporate partners.

Stakeholder & Agency Management

• Liaise with creative and digital agencies for campaign briefs, content production, and deliverable timelines.
• Partner with internal teams — design, admissions, academics, alumni relations — to ensure alignment and timely execution.
• Track ongoing campaigns and maintain reports on engagement and content performance.

Minimum Requirements

• 2–3 years of experience in brand communication, content marketing, or digital strategy.
• Proven ability to write and edit compelling content across formats and audiences.
• Experience coordinating with creative or digital agencies for content or campaigns.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Working knowledge of social media, website CMS, and email marketing tools.

Desirable Requirements

• Prior experience in education, edtech, or corporate communication.
• Understanding of long-cycle program marketing or thought leadership content.
• Basic knowledge of analytics or campaign tracking for content performance.

What We Offer

• An opportunity to contribute to the brand narrative of one of India's leading business schools.
• A creative, collaborative environment with exposure to senior leadership and diverse projects.
• Ownership to experiment, ideate, and see your work directly shape perception and engagement.

*Transport is provided to and from our campus on a daily basis. Pick up and drop points are across major areas in Chennai city.

Skills Required
Content Marketing, Digital Strategy, Brand Communication, Social Media