Role summary
We're hiring a Brand Manager to manage and own the end-to-end relationship with premium global consumer electronics brands we represent in India. This is an end-to-end commercial role — you will lead strategy, forecasting, Go to market in Audio Category, SOP's, ecommerce, retail activations, marketing, launches and post-sales coordination. You will act as the primary SPOC (Single point of contact) and domain bridge between brand HQ, Country Management team and our India teams.
What you will own (Responsibilities)
Strategy, Planning & Enablement
- Own the annual brand P&L, GTM roadmap, seasonal plans, content, updates, reviews, brand liaising and pricing strategy in consultation with the Promoters.
- Define target segments, shopper journeys and premium positioning for India.
- Act as enabler for brand takeoff and SPOC for strategic brand coordination.
Commercial, Channel & Stakeholder Management
- Manage distributor relationships, B2B partners, and large retail/omnichannel accounts with the Sales team.
- Drive distribution expansion across modern retail, specialty stores, and online retailers; onboard and manage key accounts.
- Own trade promotions, credit note processes, incentives, and reconciliations in partnership with Finance.
- Coordinate cross-functional teams including Sales, E-commerce, Marketing, L&D, Finance, Supply Chain, Operations, and Service, acting as SPOC across internal stakeholders.
- Lead collaboration with external agencies (creative, media, PR, merchandising, influencers) and oversee vendor performance as SPOC for external partners.
Mystery Shopping
- Plan and execute mystery shopping exercises across retail touchpoints in collaborations with Marketing and Training team.
- Execute customer experience, staff interaction, and ensure compliance in conformation with brand guidelines.
- Identify gaps in service delivery and retail execution with an aim towards suggesting corrective action.
- Share insights with relevant teams to drive improvements and maintain premium brand standards.
Ecommerce & Performance Marketing
- Collaborate with the E-com team to own marketplace strategy (assortment, A+ content, DSP/ads, deal participation) as SPOC for brand e-commerce initiatives.
Product Launches & Merchandising
- Lead product launch planning and execution (timelines, inventory, retailer readiness, collateral, PR, launch events) with cross-functional support.
- Implement in-store merchandising standards, visual merchandising, and retail staff training via the sales/merchandising team & audits.
- Own & maintain demo inventory for the various purposes.
- Act as SPOC for product launch coordination with HQ and partners
Operations & After-sales
- Conduct random customer calls for problem identification and suggest suitable measures for correction.
- Manage RMA coordination with service.
- Maintenance of tech specs and the relevant statutory and regulatory paperwork.
Reporting & Analytics
- Deliver weekly/monthly revenue forecasts, SKU-level sell-through, inventory days, channel margins and campaign ROI with the help o f BI.
- Prepare board-ready presentations for HQ and internal leadership as SPOC for brand reporting and escalations.
Success metrics (KPIs)
- YoY revenue growth for brand(s).
- Improvement in gross & channel margins.
- Sell-through rate and inventory turns.
- Marketing ROI (ROAS) and campaign conversion lifts.
- On-time product launches & channel readiness.
- Reduction in after-sales escalations; improved CSAT.
- Mystery shopping scores and retail compliance metrics.
Required experience & skills
- 08 – 10+ years in brand management / commercial roles within consumer electronics, premium lifestyle, sports tech, or FMCG/retail.
- Strong commercial skills: forecasting, pricing, P&L ownership, advanced Excel, Power Point & Canva.
- Hands-on in product launches, trade promotions and retail activations — with experience delegating and coordinating across teams.
- Analytical mindset — comfortable using sales analytics, GA, and CRM basics.
- Willingness to travel domestically for Recces, rollouts, and events.
Reporting & location
- Reports to: Head of Business / Director (with dotted line to head of marketing).
- Location: New Delhi (office-first) with frequent domestic travel.
- Individual contributor; Cross-functional role — manages agencies and coordinates countrywide Sales/E-com teams.
What we offer
- High-impact ownership of premium global brands in India.
- Autonomy to shape strategy with strong cross-functional support.
- Fast-paced environment with scope to build processes and grow the team.
- Competitive salary + performance incentives + travel allowance.
Skills Required
Pricing, commercial skills, sales analytics, Trade Promotions, Forecasting, Canva, Advanced Excel, Brand Management
