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ALLEN Digital
Content Lead (6-Month Contract)ALLEN Digital • Bengaluru, Karnataka, India
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Content Lead (6-Month Contract)

Content Lead (6-Month Contract)

ALLEN Digital • Bengaluru, Karnataka, India
18 days ago
Job description

We are seeking a Content Lead to lead content initiatives for ALLEN Online. This role will focus on crafting and reviewing all content initiatives and leading a team of writers to deliver high-quality deliverables across Performance Marketing, CRM, Social, UI/UX, and print content, among others.This is a hands-on role with clear ownershipideal for someone who enjoys building systems, sharpening narratives, and delivering measurable impact within defined timelines.


Key responsibilities


Lead & manage content delivery

  • Lead, mentor, and manage a team of copywriters to deliver high-quality output under a fast-paced TAT-driven environmaent.
  • Set clear standards for quality, tone, and turnaround across all content deliverables.

Craft & review high-impact copy

  • Write, edit, and review conversion-driven copy for ads, landing pages, emails, WhatsApp, push notifications, and social platforms.
  • Ensure consistency, clarity, and persuasion across all communication.

Storytelling & tailoring content

  • Champion authentic, human-centred storytelling that builds trust and emotional connection with students and parents.
  • Spearhead the tailoring of content for different use casesdemarcated by cohorts (for e.g. Tier 1 vs Tier 2) as well as channels (for e.g. microcopies for UI/UX vs. marcom for WhatsApp).

Stakeholder alignment

  • Act as the content SPOC for sales, product, business, and marketing stakeholders—translating business requirements into clear, effective content briefs & solutions while ensuring alignment across teams.
  • Partner closely with brand, performance, CRM, product, design, and social teams to execute integrated content initiatives.

Communication consistency & hygiene

  • Drive consistency, accuracy, and quality across all marketing and consumer communications by establishing hygiene checks, tone guidelines, and review processes across marcom and allied touchpoints.

Performance & optimisation

  • Track content performance metrics, analyse outcomes, and optimise messaging based on insights.
  • Stay updated with trends in digital marketing, education communication, and content formats.
  • Qualifications & skills


    • 8–10 years of experience in content strategy, copywriting, and team leadership (edtech, D2C, or consumer brands preferred).
    • Excellent command of English and Hindi (written and spoken).
    • Proven exposure to digital & print campaigns.
    • Working knowledge of performance marketing and CRM content.
    • A confident leader who can manage teams, timelines, and stakeholders effectively.
    • Strong storytelling ability with cultural sensitivity and attention to detail.
    • Comfortable working in fast-paced environments with defined goals and deadlines.

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    Content Lead (6-Month Contract) • Bengaluru, Karnataka, India

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