Visual Merchandising Freelancer

Job Overview:

We are seeking a creative and detail-oriented Sr. Visual Merchandiser with 5-10 years of experience in the home textile / Textile industry. This role is based in Coimbatore and requires the ability to implement dynamic visual merchandising strategies that enhance product presentation, engage customers, and drive sales.

The ideal candidate will have strong proficiency in design software, photography, and video editing, along with excellent skills in collaboration and communication.

Qualifications & Skills:

Experience: 5-10 years in visual merchandising, specifically in the home textile or related industry.

Proficiency: Skilled in Photoshop, photography, and video editing tools.

Trade Fairs: Experience participating in trade fairs, exhibitions, or home decor showcases.

Warehouse & Showroom Management: Ability to manage and organize stock, including coordination of props, materials, and accessories. Maintaining inward outward stock registers.

Design & Layout: Expertise in booth layout, stall setup, and merchandising displays.

Technical Skills: Understanding of lighting and camera equipment for effective product presentation and catalogue preparations.

Fashion and Trend Knowledge: In-depth understanding of current fashion and interior design trends relevant to home textiles.

Communication: Strong verbal and written communication skills for vendor negotiations and collaboration with teams.

Creativity: Ability to conceptualize and create visually appealing displays that align with brand identity and sales objectives.

Attention to Detail: A keen eye for detail to ensure brand consistency and flawless execution in all visuals.

Time Management: Ability to manage time effectively, ensuring timely execution of visual strategies and store setups.

Roles & Responsibilities:

Visual Merchandising Strategy: Develop and execute visual merchandising strategies for in-store and showroom displays to create an inviting and engaging customer experience.

Collaboration with Teams: Work closely with the marketing, design, and product teams to align visual strategies with marketing campaigns and product launches.

Sourcing & Vendor Management: Source props, materials, and accessories for displays and collaborate with vendors, including negotiating pricing and ensuring timely delivery.

Display Creation: Create innovative and attractive visual displays that highlight key home textile products, ensuring they are aligned with current trends and the brand's aesthetics.

Brand Consistency: Ensure consistency in visual merchandising across all platforms (showrooms, trade fairs, online) to maintain brand identity.

Exhibit Setup: Design and set up booths for trade fairs and exhibitions, ensuring a professional, organized, and visually appealing presentation.

Lighting & Photography: Oversee the effective use of lighting and camera equipment to capture high-quality images of product displays.

Sales Impact: Design and arrange displays to maximize product visibility and enhance customer engagement, ultimately driving sales.

Skills Required
Photography, Video Editing, Photoshop, Vendor Management