Alliances Manager

Role Summary: We are seeking a BDM to build strategic partnerships with Engineering and IT Colleges. Your goal is to tie up with these institutions to provide our training/testing solutions for IT-related exams (such as Certifications, Technical Placements, or Entrance Exams). You will be the bridge between our company and the college's Training & Placement (T&P) department.

Key Responsibilities:

• Institutional Sales: Navigate the college hierarchy to meet with Placement Officers, HODs (Computer Science/IT), and Principals.
• MoU Signing: Formalize partnerships through Memorandums of Understanding (MoUs) for long-term collaboration.
• Seminar Management: Organize and lead 'Awareness Sessions' or workshops for students to demonstrate the importance of IT certifications.
• Lead Funneling: Collect student data and interest during college events to convert into enrollments.
• Event Coordination: Represent the company at college fests, technical symposiums, and career fairs.

Requirements:

• Experience: 2+ years in Institutional Sales or College Outreach.
• Domain Knowledge: Familiarity with the IT exam landscape (e.g., Coding assessments, Cloud certifications, or GATE/Technical placements).
• Soft Skills: High level of professionalism and the ability to give formal presentations to large groups.
• Persistence: Ability to follow up multiple times with busy academic administrators.

Comparing the Two BDE Roles

Since you are hiring for both, here is how to distinguish between the candidates:

Feature

Coaching Center BDM

College Tie-up BDM

Primary Contact

Owner / Director

Placement Officer / Dean

Sales Cycle

Fast (1–2 visits)

Slow (Multiple meetings + Admin approval)

Key Skill

Street-smart & Persuasive

Professional & Patient

Success Metric

Number of centers signed

Number of students/MoUs signed

Skills Required
Event Coordination, Institutional Sales