Retention Marketing Specialist

Job Description

Brand: Sotrue

Location: Sector 6, Noida (In-Office)

Role: Retention Marketing Specialist

About Us:

Sotrue is India's first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.

Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.

With strong presence across D2C, marketplaces, and quick commerce, we're scaling fast — on track to reach 100 Cr ARR by 2026.

Our leadership team includes professionals from Bain & Co. and KPMG.

Role Overview:

We're looking for a Retention Marketing Specialist to own and scale Sotrue's lifecycle marketing initiatives across WhatsApp, Email, and SMS. The ideal candidate is both creative and analytical — capable of designing campaigns that boost engagement, repeat purchases, and overall Customer Lifetime Value (LTV).

Key Responsibilities:

• Build and execute retention campaigns across WhatsApp, Email & SMS.
• Develop personalized customer journeys and segmentation strategies.
• Analyse customer cohorts to uncover reactivation & upsell opportunities.
• Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV.
• Collaborate with brand & creative teams for impactful communication.
• Experiment with fresh, data-backed retention ideas beyond standard playbooks.

Qualifications:

• 1-2 years of experience in retention or CRM marketing, preferably in D2C, beauty, or personal care.
• Strong copywriting instinct and understanding of consumer psychology.
• Hands-on with CRM tools (e.g., WebEngage, Klaviyo, LimeChat, Kwikchat (Gokwik) ).
• Analytical mindset; familiarity with LTV, CAC, ROAS metrics.
• Professional, punctual, and accountable — thrives in a fast-paced startup.

Why Join Sotrue:

• Lead retention for one of India's fastest-growing beauty brands.
• Direct collaboration with a high-caliber leadership team.
• Ownership of strategy + execution in a high-impact role.
• Fast-track growth in the booming D2C personal care space.
• Creative, dynamic, and ambitious culture with competitive pay & perks.

Skills Required
Email, Sms, CAC, CRM Tools