Content Writer

Job Posting for Valuefy Technologies

Role: Content Writer

Location: Thane

Experience: 4-7 Years

Industry Preference: IT Product / SaaS / FinTech

Role Overview

We are looking for a skilled Content Writer with strong B2B SaaS and financial domain understanding to create high-quality, insight-driven content that builds brand authority and drives demand across global markets. This role will work closely with marketing, product, and sales teams to translate complex wealth-tech solutions into clear, engaging, and persuasive communication.

Key Responsibilities

• Create long-form and short-form content including blogs, whitepapers, case studies, solution pages, and thought leadership articles
• Develop product marketing content such as brochures, pitch decks, use cases, and website copy
• Write financial and investment domain content in a simplified, engaging manner for wealth professionals
• Support GTM and demand generation campaigns with email copy, landing page content, and campaign messaging
• Write compelling ad copies for LinkedIn, Google, and other digital channels
• Collaborate with product and sales teams to understand customer pain points and convert them into strong narratives
• Work on SEO-driven content strategy to improve organic visibility
• Repurpose content into LinkedIn posts, newsletters, and marketing assets
• Ensure brand tone, consistency, and positioning across all communication

Required Skills & Experience

• 4–7 years of experience in B2B content writing, preferably in Fintech, SaaS, Wealth Management, or Financial Services
• Experience writing content for multiple geographies such as UAE, Singapore, UK, and other international markets, with the ability to adapt tone and messaging accordingly
• Strong ability to convert complex technical or financial concepts into simple, persuasive content
• Experience writing whitepapers, case studies, and solution-based content.
• Ability to write high-conversion ad copies for performance marketing campaigns
• Understanding of the wealth management, investment, asset management, or financial advisory ecosystem (preferred)
• Familiarity with SEO and digital content best practices
• Excellent written English and storytelling ability
• Ability to work with cross-functional teams and manage multiple projects

Good to Have

• Experience working with wealth tech platforms, PMS, AIF, AMCs, RIAs, or financial advisors
• Exposure to global financial markets content
• Understanding of B2B buyer journeys and account-based marketing

What You'll Gain

• Opportunity to shape the content voice of a growing global wealth-tech brand
• Exposure to financial technology innovation
• High ownership role with direct impact on brand and revenue growth
• Opportunity to build and scale content initiatives from scratch
• Work in an open, collaborative culture where ideas and opinions are encouraged

About Valuefy:

Valuefy Technologies Pvt. Ltd. is a premier investment technology lab with cutting-edge solutions serving the leading financial institutions in India and across the world. Founded in 2010, Valuefy has grown over the years and today services more than USD 200 Billion of AUM by empowering more than 500,000 customers to make informed decisions.

Company Profile: https://www.valuefy.com/.valuefy.com/

Skills Required
B2B content writing, Financial domain understanding, High-conversion ad copies, SEO and digital content best practices, Solution-based content, Writing whitepapers