Manager – Performance Marketing
Job Description Document
About the Job
As a Performance Marketing Manager, you will spearhead the creation, execution, and management of paid acquisition campaigns. Your role will revolve around leveraging data insights to drive growth across all acquisition channels.
Role & Responsibilities
- Will be responsible for performance marketing budgets, go-to-market calendars, campaign
strategies, tactics, action plans and timelines.
- Will be directly responsible for marketing attributed sales through the D2C site and aligned
partners (Amazon, Flipkart, Myntra etc)
- Construct and oversee acquisition campaigns across diverse channels such as social media, search
engine marketing (SEM), and display advertising to amplify revenue and enhance return on
investment (ROI).
- Employ quantitative analysis to scrutinize and refine campaign performance, utilizing data-driven
insights to inform strategic decisions.
- Identify and address marketing performance issues through rigorous analysis, employing tools like
Google Analytics to conduct root cause analysis.
- Develop user-friendly reporting and visualization dashboards to effectively communicate complex
analyses pertaining to demand funnel, marketing planning, budgeting, ROI, operational efficiency,
campaign impact, awareness, events, and strategic key performance indicators (KPIs).
- Stay abreast of new and pertinent KPI metrics requirements to facilitate performance management
and optimization efforts.
- Collaborate closely with creative and marketing teams to experiment with new strategies and
foster innovation.
- Deliver measurable enhancements in ROI and cost per conversion (CPA) across all marketing
channels.
- Liaise with various agencies and internal teams for maximizing performance marketing
effectiveness.
- Continually work on the Search Engine Optimization of the website(s)
Desired Experience And Skills
- Previous experience in a quantitative marketing role, demonstrating proficiency in devising and
executing strategies across social, search, or other performance-oriented channels.
- Experience in D2C ecommerce and/or handling performance marketing agencies will be a plus
- Hands-on experience in setting up campaigns within platforms such as Facebook Ads Manager,
Google Ads.
- Deep understanding of data analytics and modeling, with the ability to objectively discern insights
for stakeholder dissemination.
- Proven track record of building and scaling acquisition campaigns with a strong emphasis on ROI
- Education: Degree or MBA or a relevant field, with 5 – 7 experience in Performance Marketing.
Skills: acquisition campaigns,google analytics,search engine optimization (seo),d2c,ecommerce,google ads,budget management,display advertising,campaign management,data analysis,social media advertising,search engine marketing (sem),analytics,data,performance marketing,facebook ads manager,roi optimization
Skills Required
acquisition campaigns , display advertising , social media advertising , roi optimization , Data Analysis, Budget Management, Campaign Management, Google Ads, Analytics, Google Analytics, Performance Marketing
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