UX Copywriter

Company - Head Digital Works

Role - UX Copywriter

Department - Marketing Communications

Experience - 5+ years

Location - Hyderabad

About the Company:

Head Digital Works is one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 75 million users and multiple brand verticals like A23 Rummy, A23 Poker and Cricket.com, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - 'To become India's leading online gaming portal' has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.

About the Role:

As a UX Copywriter, you will define the voice and tone of Head Digital Works products, ensuring consistency across our products and platform. This role works collaboratively with Product Management, Product Design, and Brand teams to create the product copy, website content and on-boarding contents.

Key Responsibilities:

• Provide product copy and functionality notes for wireframes with UX designers. Craft concise, engaging, and intuitive UX copy, including microcopy, landing page content, tooltips, CTAs, error messages, and transactional communications.

• Partner with UX designers and researchers to collect user feedback and conduct tests to optimize product content.

• Partner with the Marketing and Brand team to ensure in-app messaging aligns with broader communication strategies.

• Focus on written product content and organize content guidelines into a clear and understandable format.

• Analyze existing content by user research, A/B testing, and analyze content performance to optimize copy for better user retention and conversion

• Create and maintain a comprehensive library of reference guidelines, standards, and workflows

• Ensure legal, compliance, and responsible gaming messaging is clear and user-friendly

Required Skillset :

• Excellent written and verbal communication skills

• Proven track record of collaborating effectively with cross-functional teams

• Familiarity with rapid prototyping tools, like Figma, Framer, InVision, or similar

• A strong portfolio of written work that shows business impact and results

• Familiarity with maintaining an online documentation repository using either a Content Management System or a static web site generator and hosting

Why Join Us

• Be part of India's leading gaming platform, shaping the user experience for millions.

• Work in a dynamic and collaborative environment that values creativity and innovation.

• Opportunity to work closely with Product, Design, and Marketing teams to create impactful experiences.

• Competitive salary and benefits.

Skills Required
Content Management System, Invision, Framer, Figma