Sales & Marketing

Key Responsibilities

1. Business Development

• Identify and pursue new business opportunities across defence, government tenders, private sector, and electronics industries.
• Establish and maintain strong relationships with procurement officers, OEMs, and system integrators.
• Support the preparation of bids and proposals, ensuring full alignment with client specifications and tender requirements.

2. Sales Execution

• Effectively present the company s technical capabilities, products, and solutions to prospective clients.
• Lead commercial discussions, negotiations, and contract closures in complex and high-value sales environments.
• Consistently achieve monthly, quarterly, and annual sales targets while expanding the client base.

3. Marketing Strategy

• Develop and implement region-specific marketing strategies.
• Create high-impact marketing collateral including brochures, presentations, and case studies tailored to industry segments.
• Represent the organization at industry exhibitions, conferences, and technical forums to strengthen brand presence and generate leads.

4. Competitive Positioning

• Conduct market intelligence and competitive analysis to benchmark the company against domestic and international competitors.
• Promote the organization s Make in India advantage and indigenisation capabilities to key stakeholders.
• Provide insights and feedback to product management and R&D teams to support product enhancements and innovation.

5. Cross-Functional Collaboration

• Collaborate closely with R&D, product development, product application teams, and leadership to develop compelling and technically sound proposals.
• Coordinate with the headquarters team to arrange online demonstrations and technical presentations for clients.
• Ensure marketing and proposal messaging aligns with the organization s long-term strategic objectives.
• Assist in refining tender documentation and compliance requirements for successful submissions.

6. Customer Relationship Management

• Conduct live product demonstrations and technical presentations for customers.
• Ensure customer requirements are clearly translated into project execution plans and delivered according to agreed technical and quality standards.
• Maintain regular follow-ups with clients to ensure smooth payment cycles and adherence to contractual terms.