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Content Strategy Director
Content Strategy DirectorAntal International • Delhi, Republic Of India, IN
Content Strategy Director

Content Strategy Director

Antal International • Delhi, Republic Of India, IN
30+ days ago
Job description

AREAS OF RESPONSIBILITIES


Content Strategy & Planning

- Develop and implement a comprehensive content strategy aligned with the brand's ethos, marketing goals, and business objectives.

- Drive a content calendar across channels (digital, print, social, in-store) to ensure consistent storytelling and timely execution.

- Translate the brand’s unique philosophy into compelling narratives that strengthen its premium positioning.

Leadership & Team Management

- Build, mentor, and manage a team of writers and content creators.

- Foster a collaborative and innovative environment to encourage creativity and excellence within the team.

- Work closely with cross-functional teams, including visual design, marketing, design, and digital to ensure content aligns with broader brand initiatives.

Creative Direction & Execution

- Oversee the creation of high-quality, on-brand content, including campaign concepts, social media content and copy, video scripts, newsletters, and lookbooks.

- Maintain the brand’s distinctive voice and visual language across all touchpoints.

Analytics & Optimization

- Use data-driven insights to measure content performance and inform future strategies.

- Stay updated on industry trends, consumer behavior, and emerging platforms to keep the brand relevant and forward-thinking.


WHAT WE ARE LOOKING FOR

- 10+ years of experience in content creation, editorial leadership, or brand storytelling, preferably in fashion, lifestyle, or luxury brands.

- Strong understanding of premium brand positioning and storytelling for a discerning audience.

- Exceptional writing and editing skills, with a keen eye for detail and design.

- Proficiency in managing content for both digital and traditional platforms.


REQUIRED TALENT COMPETENCIES & CHARACTERISTICS

- High degree of self-awareness / authenticity / shows vulnerability.

- Self-starter and Ability to lead and inspire. Strong sense of ownership and purpose

- Collaborative - Ability to influence without authority;
and to communicate effectively with a diverse set of stakeholders.

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Content Strategy Director • Delhi, Republic Of India, IN

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