International Marketing - Oncology

Job Description:

Designation: Senior Executive/Assistant Manager(Oncology)

Experience: 2 -4 Years

Department: Marketing

Role Summary:

The Assistant Manager / Deputy Manager Medico Marketing (Oncology) will support brand strategy, product management, scientific communication, and medico-marketing initiatives for the Oncology portfolio. The role involves cross-functional collaboration with Marketing, Sales, Medical Affairs, and KOLs to ensure evidence-based and compliant brand promotion.

Key Responsibilities:

• Product & Brand Management
  
  

Support and execute Product Management activities across the oncology product lifecycle.

Contribute to Annual Brand Plan (ABP/Band Plan) development including market assessment, competitive mapping, brand strategy, and tactical execution.

Assist in Brand Management through positioning, messaging, clinical differentiation, and campaign rollout.

Coordinate with internal teams and agencies to develop brand promotional materials and scientific tools.

Track brand performance through sales analysis, feedback, and competitor insights.

• Scientific & Medical Content Development
  
  

Prepare scientific materials: slide decks, product monographs, training modules, brochures, detailers, and FAQs.

Review, validate, and ensure medical accuracy and regulatory compliance of marketing content.

Support brand strategy with strong clinical and scientific inputs for oncology therapies.

• Cross-Functional Collaboration
  
  

Work with Marketing, Sales, R&D, Regulatory, and Medical Affairs to support brand activities and product initiatives.

Conduct scientific training for sales teams on oncology products, therapy updates, and clinical evidence.

Coordinate with external agencies for content development, digital assets, and event support.

• KOL Engagement & Scientific Activities
  
  

Assist in planning and execution of CMEs, advisory boards, webinars, and scientific events.

Engage with oncologists and key opinion leaders for feedback, scientific discussions, and brand advocacy.

Support medical queries from field teams and ensure proper documentation.

• Market Research & Insights
  
  

Track recent oncology clinical data, treatment guidelines, competitors, and therapeutic trends.

Provide insights to support brand positioning and strategic decisions.

Identify gaps in the market and opportunities for new initiatives.

• Compliance & Documentation
  
  

Ensure all medico-marketing and promotional materials comply with regulatory, ethical, and internal standards.

Maintain documentation for scientific references, approvals, brand plans, and product updates.

Key Skills & Competencies

Strong scientific understanding of oncology therapy areas.

Knowledge of product management, brand planning, and medico-marketing processes.

Excellent communication, scientific writing, and presentation skills.

Ability to interpret clinical studies and scientific publications.

Proficiency in MS Office (PPT, Excel).

Collaborative, detail-oriented, and proactive.

Preferred Background:

2–4 years' experience in Medico Marketing/Medical Affairs/Product Management in the Oncology segment.

Experience in brand strategy, ABP, promotional planning, and scientific content development.

Exposure to KOL engagement and sales team training.
Skills Required
Ms Office, Excel, Presentation Skills, Ppt, Brand Planning, Scientific Writing, Product Management