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Meta Ads Performance Marketer (2+ year experience d2c)

Meta Ads Performance Marketer (2+ year experience d2c)

Ayuvya AyurvedaMadurai, IN
2 days ago
Job description

Role Overview

We are looking for a Performance Marketing Specialist (Meta Ads) who can own, optimise, and scale our Meta advertising ecosystem. You will work across both Ayuvya and imfresh to drive awareness, conversions, and high-ROAS growth for multiple product categories.

  • This role demands deep technical expertise, strong analytical thinking, and the creativity to turn insights into compelling campaign executions.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.
  • 2–4 years of hands-on experience managing Meta campaigns for D2C / e-commerce brands (wellness, beauty, or personal care preferred).
  • Strong command over Ads Manager, Business Manager, Pixel, Conversions API, and attribution modelling .
  • Deep understanding of audience targeting, creative strategy, and campaign optimization.
  • Strong analytical skills with the ability to interpret data and take fast, informed decisions.
  • Excellent communication skills — crisp, clear, and insight-oriented.

    • Why AHPL

    At AHPL, you don’t just run ads — you build brands that matter.

    You’ll work on viral launches, creator-led campaigns, and category-defining products with a young, high-energy team. Every campaign you run directly impacts brand growth and consumer love. We believe in appreciation, autonomy, and a culture that values honesty, hustle, and creativity.

    Key Responsibilities Meta Ads Ownership

  • Develop and execute data-driven advertising campaigns across Facebook, Instagram, and Meta ecosystem to drive brand awareness, traffic, and sales.
  • Build full-funnel paid strategies tailored to Ayurvedic wellness and Gen Z personal-care audience clusters.

    • Audience & Consumer Insight

  • Conduct in-depth audience and behavioural research to define high-intent targeting segments.
  • Continuously refine custom and lookalike audiences for efficiency and scale.

    • Creative & Communication

  • Craft compelling ad copy, hooks, and angles in sync with brand tone.
  • Work closely with the in-house creative and content teams to develop thumb-stopping static, video, and UGC assets tailored for Meta placements.

    • Optimization & Data Analytics

  • Monitor KPIs like CTR, CPC, CPM, CPA, conversion rate, and ROAS daily.
  • Run structured A / B tests across creatives, audiences, landing pages, and objectives.
  • Provide actionable insights and iterate fast to maximize performance and ROI.

    • Reporting & Strategy

  • Prepare weekly and monthly performance dashboards with insights and recommendations.
  • Identify opportunities to scale budgets while maintaining efficiency.
  • Stay updated with Meta’s latest tools, policy updates, algorithm shifts, and best practices.
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    Performance Marketer • Madurai, IN

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