CRO & Retention Strategist

Job Title: Growth Executive

Location: Lower Parel, Mumbai

Experience: 1–3 Years

Department: Growth / Strategy

Job Summary

We are seeking a Growth Executive with strong expertise in website analysis, CRO, and retention marketing. This role involves identifying bottlenecks in the digital customer journey, building data-backed strategies to improve conversions, and driving long-term customer engagement. The ideal candidate is a mix of analytical problem-solver and strategic thinker, passionate about optimizing growth levers across acquisition, conversion, and retention.

Key Responsibilities

• Conduct website and funnel analysis to identify gaps in user experience and opportunities for improvement.
• Develop CRO strategies including A/B testing, landing page optimization, and user journey enhancements.
• Partner with design, performance, and tech teams to implement and measure CRO initiatives.
• Build and execute retention marketing strategies (email, CRM, loyalty, remarketing) to maximize LTV.
• Recommend improvements on website architecture, messaging, and content to boost engagement and conversions.
• Monitor key growth metrics (activation, churn, retention, conversion rates) and share actionable insights with stakeholders.
• Stay updated on CRO frameworks, retention models, and marketing automation tools to bring innovation into campaigns.
• Collaborate with cross-functional teams to ensure growth strategies align with overall business objectives.

Requirements

• Bachelor's/Master's in Marketing, Business, or related field.
• 1+ years of experience in growth, digital marketing, or CRO-focused roles (agency/consulting preferred).
• Strong understanding of CRO principles, website analytics, and user funnel optimization.
• Hands-on knowledge of tools like GA4, VWO, Hotjar, HubSpot, Salesforce, or similar.
• Exposure to retention marketing tactics (email workflows, CRM, remarketing campaigns).
• Strong analytical mindset with ability to turn data into strategic recommendations.
• Excellent communication and collaboration skills to work with creative, tech, and client teams.

What We Offer

• Chance to own growth strategies across website, CRO, and retention.
• Opportunity to work directly with brand stakeholders and influence business outcomes.
• Hands-on exposure to leading MarTech and CRO tools.
• A culture that values strategic thinking, experimentation, and learning.

Skills Required
Website Analysis, Hubspot, Landing Page Optimization, Cro, Salesforce