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Mirchi
Digital CopywriterMirchi • Hyderabad / Secunderabad, Telangana, India
Digital Copywriter

Digital Copywriter

Mirchi • Hyderabad / Secunderabad, Telangana, India
30+ days ago
Job description

Role Summary

We're looking for a versatile, creative, and culturally plugged-in language specialist who thrives in digital ecosystems. You'll write across formats and platforms — from push notifications to Instagram memes, from long-form storytelling to punchy CTAs that convert.

Key Responsibilities

  • Write platform-native copy across formats:
  • Push Notifications
  • Meme copy (in English, Hinglish, or regional tone)
  • Long-form features for artist or playlist narratives
  • Social captions, performance hooks, paid ad lines
  • Taglines, content I.P. titles, and micro-dialogues
  • Collaborate with designers, strategists, and marketers to adapt copy to visual assets and platform trends
  • Own and maintain the Gaana Voice & Tone consistency across all copy
  • Translate music metadata or fan behavior insights into engaging storytelling
  • Participate in brainstorms to help shape content campaigns, cultural drops, and IPs
  • Localize and transcreate content in line with regional audience behaviour (especially South India)

Key KPIs

  • % increase in click-through rates on push and performance email copy
  • Engagement rate on copy-led posts (likes/comments/saves per 1k impressions)
  • Turnaround time for creative copy requests
  • of viral/reshared meme formats or captions authored
  • Copy engagement in test/control experiments on platform/app
  • And beyond as per growing business requirements.

Must-Have Skills

  • 0-4 years in a creative/digital copywriting role
  • A strong showreel or portfolio of short-form content, meme copy, platform-based writing that garnered wide reach and is relevant to the South Indian Music, Movie, Meme & Pop culture.
  • Obsessed with timing, tone, grammar, dialect, and platform behaviour.
  • Fluent in internet culture, particularly Indian music, pop, fandom, and regional cues
  • Self-Ability to write in or adapt tone to Telugu (Tingligh), Tamil (Tamglish), Hinglish. English writing and communication knowledge is mandatory.
  • Bonus: Ability to design or proven experience of AI tools (Canva, Midjourney, RunwayLM).


Skills Required
Canva
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Digital Copywriter • Hyderabad / Secunderabad, Telangana, India

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