Field Sales Specialist

******* This is an off-role position*******

Berger Paints India Limited, a leading player in the Indian paint and coatings industry, is expanding its team and inviting applications for the role of Sales Executive (Off-Roll) in Indore. This role offers an exciting opportunity for individuals with a passion for field sales, dealer relationship management, and influencer engagement in the building materials sector.

Key Responsibilities:

As a Sales Executive, you will be responsible for driving sales growth, strengthening channel relationships, and expanding market presence. Key responsibilities include:

1. Primary Sales Execution:

• Generate and manage primary sales from an assigned set of dealers within your territory.

• Monitor dealer performance and ensure consistent order flow and stock rotation.

2. Dealer Relationship Management:

• Maintain regular interaction with dealers to address concerns, resolve issues, and provide product and scheme-related support.

• Ensure dealer satisfaction and loyalty through effective service and communication.

3. Influencer Engagement & Network Expansion:

• Work closely with existing influencers (e.g., painters, contractors) to promote secondary sales and drive brand preference at the site level.

• Identify and onboard new influencers to expand reach and strengthen dealer-influencer partnerships.

4. Site Visits & Business Conversion:

• Conduct field visits to ongoing and new construction sites to promote Berger Paints products.

• Convert potential opportunities by influencing key decision-makers and ensuring product supply through aligned dealers.

5. Training & Market Communication:

• Conduct regular shop meetings and training sessions for dealers and influencers to share updates on product launches, schemes, business performance, and brand positioning.

• Act as the frontline representative of the brand in the market.

Compensation & Benefits:

• Fixed Salary: 14,000 – 16,000 in-hand per month (negotiable based on experience)

• Monthly Working Allowance: 5,750

• Performance-Based Incentives: Up to 22,500/month on target achievement

Ideal Candidate Profile:

We are seeking high-energy individuals with a strong interest in field sales and customer relationship management.

Experience:

• Preferred: 12+ months of experience in field sales, business development, or project-based selling

• Open to Freshers with strong motivation and interpersonal skills

Preferred Industry Backgrounds:

• Telecom & DTH services

• Insurance & Financial products

• Consumer Durables

• Building Material Industry (e.g., Paints, Laminates, Plywood, Electricals, Cement, Pipes, Lubricants, Hardware, etc.)

Key Skills & Attributes:

• Excellent communication and relationship-building skills

• Self-driven with a focus on target achievement

• Ability to handle field operations and build a robust dealer network

• Willingness to travel locally and engage with stakeholders at all levels

• Strong problem-solving and negotiation skills

Job Location: Indore

Employment Type: Off-roll position

Skills Required
Field Sales, Business Development, Influencer Engagement