DBAT:Channel Manager

About Digital Banking and Transformation:

The Digital Banking and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the bank's own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficiencies

About the Role:

The Channel Manager is responsible for leading the special projects in digital banking space. The Channel Manager builds and manages digital banking products like Internet Banking, Mobile Apps and Chat bots with a view to improve the overall customer experience

Key Responsibilities

• Drive adoption, penetration and deepening of digital channels (Mobile banking / Internet banking) of bank's retail customers
• Work on customer life cycle management in terms of channel usage (width and depth of channel usage)
• Identify various customer segments and cohorts' basis age, customer types, salary etc. and devise a campaign strategy and media plan to execute the campaigns
• Identify the pattern and create the next action on channels for customers
• Work closely with marketing and data analytics team to create the segments and campaigns
• Tracking channel performance and liaise with the channel team to take corrective measures, aiding channel teams with insights and enablers.
• Work with branches and other support teams to increase the branch level penetrations of customer digital channels
• Conduct post campaign analysis and use the feedback to make changes in subsequent campaigns

Qualifications:

Optimal qualification for success on the job is:

• Post-Graduation is preferred
• 5-10 years of relevant experience

Role Proficiencies:

For successful execution of the job, the candidate should possess the following:

• Knowledge of Banking and payments along with the new technological advancements in the industry
• Good communication (both verbal and written) and presentation skill
• Ability to handle pressure and meet deadlines

#ComeAsYouAre 'We are dil se open. Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply'

Skills Required
Data Analytics, Internet Banking, campaign strategy, Mobile Apps