Sales Development Representative

About Finkraft

Finkraft is a fintech SaaS platform transforming the way enterprises manage their finance operations — from invoice reconciliation and GST credit automation to vendor compliance and e-invoicing. We work with some of the largest travel, hospitality, and retail brands, delivering tangible cost savings and digital efficiency.

Role Overview

We're looking for a Sales Development Representative (SDR) who is high-energy, target-driven, and passionate about driving top-of-funnel activities. You will be the first point of contact for potential customers, responsible for lead prospecting, qualification, and setting up discovery meetings for our enterprise sales team.

Key Responsibilities

Lead Prospecting & Engagement

• Identify ideal customer profiles and build outreach lists using LinkedIn, Apollo, ZoomInfo, etc.

• Run email, LinkedIn, and calling cadences to engage CXO-level prospects.

• Maintain high outbound activity levels (60–80 touches/day across channels).

  
  

Qualification & Discovery Setup

• Conduct quick qualification (BANT / budget-owner-fit) via call or email.

• Schedule discovery/demo meetings for Account Executives with relevant stakeholders.

• Update all prospect interactions and lead stages in Zoho CRM.

  
  

Sales Collaboration & CRM Hygiene

• Coordinate with sales managers for seamless hand-off and feedback loops.

• Maintain accurate CRM data, tagging source, status, and notes for each lead.

• Track and report key KPIs: calls/day, connects, meetings booked, lead quality.

  
  
  

Requirements

Ideal Candidate Profile

• 1–2 years of experience as an SDR, BDE, or Inside Sales role in a SaaS or tech company.

• Prior exposure to finance-tech / ERP / compliance domains is a plus.

• Confident communicator with strong phone presence and LinkedIn outreach skills.

• High ownership, hustle, and persistence mindset to break into enterprise accounts.

• Experience with CRM tools (Zoho/Salesforce) and sales automation platforms (Outreach, Apollo).

  
  
  

Benefits

• High-Impact Role
  Opportunity to work on enterprise-grade financial and compliance solutions used by large corporates across India.
  
  
  

• End-to-End Ownership
  Roles at Finkraft come with real responsibility — from client onboarding to execution and renewals, not just a small part of the process.
  
  
  

• Exposure to GST, Finance & B2B SaaS
  Hands-on exposure to GST compliance, reconciliation, invoicing, airline & hotel spends, and enterprise workflows.
  
  
  

• Direct Client & Leadership Interaction
  Work closely with senior stakeholders at client organizations and internal leadership teams.
  
  
  

• Fast Learning & Career Growth
  Steep learning curve with opportunities to grow into senior roles as the business scales.
  
  
  

• Process-Oriented & Structured Environment
  Clear SOPs, CRM-driven workflows, and data-backed decision-making culture.
  
  
  

• Collaborative & Performance-Driven Culture
  A lean team where contributions are visible and performance is recognized.
  
  
  

• Competitive Compensation
  Market-aligned fixed pay with performance-linked incentives (role-dependent).
  

Skills Required
Linkedin, zoho crm, Salesforce