Influencer.in is India's largest influencer marketing platform that connects brands with digital influencers. It's an initiative of India's fastest-growing digital agency, Social Beat with 200+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging 70,000 verified digital influencers across Instagram, Facebook, YouTube, Twitter, Amazon, Linkedin, Moj, TakaTaka, Clubhouse, and industry-specific platforms.
We aim to build ground-breaking products in India for the influencer and creator economy.
Role and Responsibilities:
1. Lead, identify and proactively onboard influencers on performance campaigns
2. Understand and figure out how to maximize storefront performance by matching the
right influencers with the right brands
3. Guide the discussion on product and brand integration in influencers' content.
4. Coordinate and manage expectations in terms of quality and timely delivery from
influencers as well as from the internal team
5. Plan association keeping long-term goals in sight.
6. Collaborate with all internal stakeholders to negotiate the best possible terms and
establish commercial and strategic agreements with influencers.
7. Monitor and analyze influencer performance and achieve storefront metrics
8. Discern data and extract insightful observations
9. Conduct post-mortems of campaigns and storefront performance; generate reports on
key insights, recommendations, and strategic adjustments to drive change for
continuous improvement.
10. Developing business driving & communication strategies and assisting clients with
future campaign planning.
An ideal candidate should have
1. Minimum 1-2 years of relevant experience in influencer marketing
2. Experience in negotiating rates and terms with influencers
3.. Excellent written and verbal communication skills
4. Experience with maintaining professional relationships remotely
5. Strong planning skills: Clearly lay out the steps required to execute a marketing strategy,
providing a logical progression from campaign creation to completion.
6. Provide creative input across all campaigns and projects
Influencer Marketing Specialist • Chennai, India
Centific is a frontier AI data foundry that curates diverse, high-quality data, using our purpose-built technology platforms to empower the Magnificent Seven and our enterprise clients with safe, s... Show more
This role exists to help Setmore execute marketing initiatives that don't naturally fit into a single marketing function.From new product initiatives and customer engagement programs to strategic p... Show more
This role owns the platform marketing runs on — the CMS, the website, the content publishing, and the campaign infrastructure marketing depends on to ship.You're the connective tissue between marke... Show more
This role owns how customers discover, adopt and extract value from Setmore's products.From onboarding and feature launches to lifecycle campaigns, product messaging and upgrade journeys, you'll en... Show more
