VTION - Manager - Consumer Insights

Manager - Consumer Insights (4-6 yrs)

Role Summary :

The Consumer Insight Manager will be responsible for generating deep consumer understanding to inform business strategy, marketing, product development, and customer experience initiatives. This role will translate data and research into actionable insights that drive decision-making across functions.

Key Responsibilities :

- Lead consumer research initiatives including quantitative, qualitative, and mixed-method studies.

- Design and execute consumer insight projects such as surveys, focus groups, interviews, usage & attitude studies, and market assessments.

- Analyze consumer behavior, preferences, trends, and unmet needs across touchpoints.

- Partner with Marketing, Product, Sales, and Leadership teams to align insights with business objectives.

- Translate complex data into clear, actionable insights and recommendations.

- Develop consumer segmentation, personas, and journey maps to support strategic planning.

- Track market trends, competitive landscape, and emerging consumer behaviors.

- Manage research agencies, vendors, and external partners when required.

- Ensure accuracy, consistency, and relevance of insights across reports and presentations.

- Present findings to senior leadership with strong storytelling and business context.

Key Skills & Competencies :

- Strong analytical and problem-solving capabilities.

- Expertise in consumer research methodologies and analytics.

- Ability to synthesize data from multiple sources (research, CRM, digital analytics, social insights, etc.).

- Excellent communication and stakeholder management skills.

- Strategic thinking with a strong business acumen.

- Ability to influence cross-functional teams through insights.

- High attention to detail and data integrity.

Qualifications & Experience :

- Bachelor's or Master's degree in Marketing, Business, Psychology, Statistics, Economics, or related field.

- 3 - 5 years of experience in consumer insights, market research, or analytics roles.

- Experience working in FMCG, Retail, E-commerce, BFSI, or Consumer-focused industries (preferred).

- Hands-on experience with research tools, dashboards, and analytics platforms.

- Experience presenting insights to senior stakeholders.

Tools & Systems (Preferred) :

- Survey and research tools (e.g., Qualtrics, SurveyMonkey).

- Analytics tools (e.g., Excel, Power BI, Tableau).

- CRM and customer data platforms.

- Statistical and qualitative analysis tools.

Success Metrics :

- Quality and impact of insights delivered.

- Adoption of insights in business decisions.

- Stakeholder satisfaction and engagement.

- Timeliness and accuracy of research outputs.

(ref:iimjobs.com)