Digital Marketing Manager

Experience: 3-6 years

Reporting: Founder / Marketing Lead

Role Summary

Downtown is looking for a Digital Marketing Manager to own brand presence and lead generation across digital platforms. This role combines design-led content creation performance marketing to maintain brand's visual aesthetics across platforms drive qualified leads for sales respectively.

Key Responsibilities

Brand Social Media

Design and manage brand's social media presence (Instagram, LinkedIn, Facebook etc).

Create visually consistent posts, reels, and stories aligned with the brand anatomy.

Marketing Collateral

Design and manage brochures, pitch decks, presentations, and sales collateral.

Coordinate with external designers, vendors, and agencies when required.

Performance Marketing

Plan and execute paid campaigns on Meta and Google.

Generate qualified leads for sales teams.

Optimize campaigns for CPL, conversions, and ROI.

Analytics Reporting

Track campaign performance and prepare concise reports.

Use insights to improve creatives, targeting, and funnels.

Requirements

36 years of experience in digital marketing.

Strong design sensibility and content creation skills.

Hands-on experience with Meta Ads, Google Ads, and design tools (Canva / Adobe).

Experience in lead generation for real estate or high-value sales preferred.

What We Look For

Design-first mindset

Ownership and accountability

Clear communication

Balance of brand thinking and performance focus

This job is provided by Shine.com
Skills Required
Adobe, Google Ads, Canva