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Team Lead, Field Marketing

Team Lead, Field Marketing

ConfidentialBengaluru / Bangalore
30+ days ago
Job description

Job description

  • Cvent is seeking a Team Lead, Field Marketing to drive and execute marketing campaigns for the APAC region, promoting our Hospitality Cloud solutions for hotels and destinations
  • In this role, you will collaborate with regional and global marketing teams, working closely with the regional sales counterparts to land effective marketing programs in the region
  • The ideal candidate will have B2B marketing experience in the technology or hospitality sector, with a strong track record in multi-channel marketing, campaign execution, and lead generation
  • You should be creative, data-driven, and skilled in using marketing automation platforms, digital channels, and event marketing strategies to support business growth

In This Role, You Will :

  • Campaign Strategy & Execution : Plan and execute integrated, multi-channel marketing campaigns to drive demand, generate leads, and build brand awareness for Cvent s Hospitality Cloud in APAC
  • Localize and adapt global campaigns to fit regional market needs and preferences
  • Collaborate with sales teams to optimize the lead handoff process and support conversion goals
  • Curate and localize marketing content (emails, landing pages, sales collateral) for regional audiences
  • Plan and promote webinars, online demos, and virtual events through relevant marketing channels
  • Support physical events and trade shows by creating marketing collaterals and driving attendance
  • Collaborate with industry partners to run joint campaigns in the region
  • Collaboration & Stakeholder Management : Work closely with sales teams to ensure seamless lead follow-up and pipeline acceleration
  • Collaborate with global marketing teams to align strategies, share insights, and adopt best practices
  • Manage relationships with third-party vendors and agencies to enhance campaign execution
  • Metrics & Reporting : Track, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and ROI

    • Here's What You Need :

  • 5-6 years of experience in B2B marketing, ideally in technology or the hospitality industry
  • Proven expertise in campaign management, lead generation, and digital marketing
  • Experience with marketing automation platforms (eg, Marketo, HubSpot) and CRM systems (eg, Salesforce)
  • strong content marketing skills, including email marketing, landing page optimization, and sales collateral creation
  • Excellent stakeholder management skills, with the ability to collaborate with cross-functional and remote teams
  • Exceptional written and verbal communication skills to optimize campaign content
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Proficiency in MS Office Suite (Excel, Outlook, Word, PowerPoint)
  • Preferred Qualifications : Experience in travel, travel technology, or hospitality marketing
  • Familiarity with APAC market trends and customer preferences
  • Experience running partner marketing campaigns in collaboration with external organizations
  • Experience in B2B Account-based marketing / Enterprise marketing would be an added advantage

    • Skills Required

    Hospitality, global marketing, Campaign Management, field marketing, Email Marketing

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