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Digital Marketer

Digital Marketer

Practical DevSecOpsHyderabad, Telangana, India
30+ days ago
Job type
  • Quick Apply
Job description

Digital Marketer

Location : Hyderabad, India (Office-Based)

Experience : 4–5 years in digital marketing, with a focus on paid media, social media, and content marketing

About the Role

We are seeking a results-driven Digital Marketer to join our growing team. This role demands a blend of strategic thinking and hands-on execution across paid advertising, social media, content development, and marketing automation. You will play a key role in executing full-funnel marketing initiatives designed to drive awareness, engagement, and conversion.

This is an ideal opportunity for a well-rounded marketer who thrives in a fast-paced environment and is comfortable using AI and automation tools to increase efficiency and impact.

Responsibilities

Paid Advertising

  • Plan, launch, and optimize paid campaigns across Google, Meta, LinkedIn, and Reddit
  • Manage budgets, targeting strategies, and performance metrics (CTR, CPL, ROAS)
  • Conduct A / B tests on creatives and messaging to continuously improve outcomes

Social Media Marketing

  • Develop and manage platform-specific content calendars
  • Create and publish engaging content to grow and nurture online communities
  • Track performance and implement growth strategies across channels

    • Content & Creative Production

  • Write clear, persuasive marketing copy for digital campaigns, blogs, email, and landing pages
  • Design campaign visuals using tools like Canva, Figma, or Adobe Creative Suite
  • Ensure consistency in tone, voice, and brand presentation across all assets

    • AI Tools & Automation

  • Utilize AI-based tools (e.g., ChatGPT, Jasper) to streamline content creation and ideation
  • Build and maintain automation workflows using tools like Zapier, HubSpot, or Mailchimp

    • SEO & Optimization

  • Conduct keyword research and apply basic SEO principles to content and web pages
  • Monitor performance using tools such as Google Search Console, Ahrefs, or Semrush

    • Analytics & Reporting

  • Monitor campaign KPIs using GA4, Looker Studio, and ad platform dashboards
  • Prepare actionable reports and provide insights to improve marketing effectiveness

    • Qualifications

  • 4–5 years of professional experience in digital marketing roles
  • Proven track record managing high-performing paid media campaigns
  • Proficiency in content writing, image creation, and visual design tools
  • Working knowledge of SEO fundamentals and keyword optimization
  • Experience using marketing automation platforms and AI-powered tools
  • Strong analytical skills and attention to detail
  • Excellent written and verbal communication in English
  • Ability to manage multiple projects and meet deadlines independently

    • Tools & Platforms

  • Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Reddit Ads
  • Canva, Figma, Adobe Photoshop
  • ChatGPT, Jasper, Zapier, Mailchimp, HubSpot
  • Google Analytics (GA4), Looker Studio, Ahrefs, Google Search Console
  • Hootsuite, Buffer, Notion, Trello

    • What We Offer

  • High-impact role with end-to-end ownership of campaigns and creative execution
  • Exposure to the latest AI and automation tools in modern marketing workflows
  • A collaborative, fast-paced, and flexible work environment
  • Opportunity to grow into content strategy or performance leadership roles

    • Competitive compensation and remote working options

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    Digital Marketer • Hyderabad, Telangana, India