Digital Advertising Strategist

PPC Growth Manager Job Description

The role of a PPC Growth Manager involves setting up and managing various digital advertising campaigns. This includes Google AdWords, Bing campaigns, and Paid Social media platforms such as Facebook and Instagram.

As a key member of the team, the PPC Growth Manager is responsible for conducting target keyword research, writing ad copies, and ensuring effective campaign and keyword structure. In addition to campaign management, they oversee end-to-end shopping campaigns, including creating feed files, working with merchant centers, and executing shopping campaigns.

A strong understanding of product offerings is essential, as well as competitor profiling skills. The ideal candidate should have 4+ years of PPC experience, analytical ability, data analysis, basic Excel skills, and exceptional attention to detail.

Key Skills and Qualifications :

• 4+ years of PPC experience
• Strong analytical and data analysis skills
• Basic Excel skills
• Exceptional attention to detail