Meta and Google Ads Performance Strategist

Company Description

Empowering innovation through cutting-edge software development, EPROWEB TECHNOLOGIES transforms ideas into seamless digital solutions. Our expertise spans mobile apps, web platforms, and enterprise systems, all tailored to meet the evolving needs of businesses. By blending creativity with technology, we deliver scalable, secure, and user-centric solutions that drive efficiency, foster growth, and unlock new opportunities in the digital world.

Role Description

This is a full-time, on-site role for a Meta & Google Ads Expert located in Surat .

The Meta & Google Ads Expert will be responsible for managing and optimizing ad campaigns across Meta (Facebook & Instagram) and Google Ads platforms. The role involves analyzing performance data, creating detailed reports, and developing strategies to enhance ad performance and ROI.

Key tasks include campaign setup, audience targeting, keyword optimization, creative testing, budget monitoring, and staying updated on the latest advertising trends and best practices.

Qualifications

• Proven experience in managing and optimizing Meta (Facebook & Instagram) and Google Ads campaigns
• Proficiency in performance data analysis and report generation
• Strong skills in audience targeting , keyword research , and ad creative development
• Hands-on experience with conversion tracking , Google Analytics , and Meta Pixel
• Understanding of advertising best practices , bidding strategies , and budget allocation
• Strong analytical , problem-solving , and decision-making abilities
• Excellent communication and team collaboration skills
• Bachelor’s degree in Marketing, Business, or a related field (preferred)
• Previous experience in a digital marketing agency or similar role is a plus