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Senior Manager Customer Marketing

Senior Manager Customer Marketing

ConfidentialBengaluru / Bangalore
30+ days ago
Job description

AREAS OF RESPONSIBILITYPERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE)

  • Regional strategy planning and implementation
  • Strategize to prepare a Customer Marketing Annual Calendar and execute customer marketing initiatives and activations in-line with brand plans , to deliver NSV and market share ambitions for the brands handled
  • Lead the quarterly / annual planning in coordination with Marketing / HO Customer Marketing / Sales team
  • Develop and drive distribution / visibility / activation plans channel-wise across clusters
  • Manage customer marketing budget for the portfolio

Delivery of NSV and market share ambition for portfolio handled

  • Channel management
  • Implement the Channel Leadership Programs with defined levers / metrics in coordination with the clusters
  • Develop visibility strategy for the respective channel and oversee execution through state customer marketing manager
  • Lead the annual & quarterly Channel-Brand activation planning process within the clusters and evaluate activations in the channel – Collaborate with HO Commercial Team to support Brand Building activities
  • Understand regional nuances in channels which are used in designing local programs

    • QDVP3 scores

  • Budget adherence
  • Plan, allocate and monitor quarterly / annual brand-wise TTL Budgets for the clusters
  • Follow financial protocols and procurement processes for budget utilization
  • Ensure marketing spend stays within the approved budgets at the regional level.Budget vs. Actual
  • Brand
  • Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out.
  • Ensure brand health by constantly monitoring maket share / IOP achievements
  • Monitor competition activities Market share / IOP
  • Performance governance
  • Establish a robust M&E mechanism for customer marketing initiatives
  • Use learning of an M&E for forward planning Winning activation portal
  • Drive SNOP process
  • Manage communication, discussion and alignment of calendar inputs
  • Plan activation M&E review and linkage of inputs to volume forecasts Qualitative
  • Accounting governance
  • Be responsible for CARM compliance, Auditory compliance, accurate provisioning
  • Track and review aging of provisions and Open PO / MIGO Audit reports

    • Skills Required

    Audit Reports, customer marketing , regional planning, Marketing Budget

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    Senior Marketing Manager • Bengaluru / Bangalore