E-commerce Merchandiser

E-commerce Merchandiser, Linen Trail

About Linen Trail

Linen Trail is a sustainable slow-fashion brand specializing in 100% pure linen men’s wear — shirts, trousers, kurtas, jackets, co-ord sets. As a direct-to-consumer label, we strive to bring high quality, minimal design, and great user experience to our customers. You’ll join a small, agile team where your decisions directly affect our brand presence and sales.

Role Overview As E-commerce Merchandiser at Linen Trail, you will be responsible for ensuring our online catalog and storefront deliver a compelling, seamless shopping experience. You will handle product listings, page optimization, collection / category structuring, and collaborate across design, marketing, and operations to drive conversion and discoverability.

You are a blend of a storyteller, data-analyst, and executioner — making sure the right products are shown in the right way, at the right time.

Key Responsibilities

Product Listings & Catalog Management

Create, upload, and maintain product listings (title, descriptions, attributes, size / color variants, images)

Ensure consistency of information, correct taxonomy, metadata and categorization

Monitor for missing content or errors and fix them proactively

Use best practices in SEO (product titles, meta descriptions, alt text) to improve organic search visibility

Collection & Category Page Optimization

Structure and maintain collection / category pages with logic, filtering, sorting

Curate “featured”, “new arrivals”, “best sellers”, “shop by fabric / season / occasion” collections

Work on banners, hero placements, on-site merchandising blocks

A / B test positioning of products, banner creatives, sorting logic

Merchandising & Visual Strategy

Collaborate with design / creative to align product visuals with brand aesthetics

Propose which products to push / highlight during promotions or season launches

Work with marketing to coordinate campaigns / launches (ensure front-end readiness)

Plan and execute merchandising calendar (site refreshes, seasonal changes)

Data & Insights

Monitor key metrics : conversion, click-through on category pages, bounce, add-to-cart, etc.

Identify underperforming listings and propose improvements

Use sales and traffic data to recommend product mix, site exposure changes

Generate regular reports and insights to the founder / leadership

Cross-functional Collaboration & Support

Liaise with operations / inventory team to ensure availability, stock status reflected online

Work with customer support to flag errors / feedback on product pages

Assist in QA / testing of site features (e.g. new filters, search, page layouts)

Escalate and help coordinate fixes with developers / designers if product data or UI issues emerge

Continuous Improvement & Stay Updated

Stay up to date with e-commerce / fashion / digital merchandising trends

Suggest improvements and innovations (e.g. personalization, smart recommendations)

Document SOPs for listing, merchandising, optimizations

Requirements & Skills

Bachelor’s degree in Marketing, Commerce, Business, or relevant field

0.5-2 years experience in e-commerce merchandising, catalog management, or similar (especially fashion / apparel / lifestyle brands)

Solid understanding of e-commerce best practices (SEO, UI / UX, site navigation, filters, search)

Experience managing product listing platforms / CMS / storefront systems (Shopify, Magento, WooCommerce etc)

Analytical mindset : comfortable with data, Excel (or Google Sheets), reporting tools

Strong attention to detail (typos, consistency, image quality)

Good communication skills — you’ll coordinate across teams

Proactive, self-motivated, and able to manage multiple tasks

A sensibility for design / visual aesthetics (appreciation for cohesive brand look)

Bonus / Preferred

Experience with conversion optimization / A / B testing

Knowledge of SEO tools (e.g., Ahrefs, SEMrush)

Familiarity with analytics tools (Google Analytics, heatmaps, search analytics)

Understanding of sustainable / fashion space

What You’ll Gain / What We Offer

Direct impact — your work affects brand perception, sales & growth

Exposure to all parts of D2C fashion business : design, operations, marketing

Opportunity to help build systems, scale processes from ground up

Learning, ownership, growth potential as the brand grows