Digital Media Strategist

We are seeking a proactive Digital Media Strategist with a strong background in EdTech or educational services to join our team in Kozhikode, Kerala. The ideal candidate will be a leader in digital strategy and campaign execution, responsible for developing and implementing multi-channel campaigns to drive lead generation and brand engagement.

Roles and Responsibilities

• Digital Strategy & Campaign Execution : Develop and implement comprehensive digital marketing strategies that align with business goals and revenue targets. You will oversee integrated multi-channel campaigns across Google, Meta, LinkedIn, YouTube, and programmatic networks .
• Lead Generation & Performance Marketing : Design and optimize full-funnel campaigns to generate leads, targeting student and parent personas. You'll be responsible for achieving specific KPIs, such as 400,000 MQLs (Marketing Qualified Leads) annually and a 25% MQL to SQL (Sales Qualified Lead) conversion rate .
• ROI Management, P&L Ownership & Reporting : Maximize ROAS (Return on Ad Spend) with a minimum benchmark of 5x . You will own and manage digital marketing budgets and deliver performance insights to senior stakeholders.
• Creative Strategy & Content Delivery : Lead creative direction to boost CTR (Click-Through Rates) to 5% . This includes managing video production workflows and ensuring 95%+ on-time delivery of campaign content .
• Team Leadership & Cross-Functional Collaboration : Mentor a high-performing team of media buyers, content producers, and designers. You will also coordinate with sales, academic, and product teams to ensure campaign coherence.
• Social Media & Digital Presence : Direct all social media campaigns and influencer collaborations. You'll analyze engagement data to optimize content strategies and scale online community growth.

Skills Required

Skills Required

Digital Strategy, Campaign Execution, Performance Marketing, Lead Generation, roi management , creative strategy, Social Media