Brand Development Specialist - Streetwear Fashion

Brand Co-Pilot Needed - Streetwear Fashion - Salary + Profit Salary

We built a profitable t-shirt brand ( The Tee Shop ) from scratch. Focused on printed slogans and couplewear — and we know the space has massive potential.

But we need

fresh energy . Someone who lives and breathes

ecomm + D2C brands .

You don’t need to be a unicorn. Just someone who’s hungry to build.

WHO WE’RE LOOKING FOR :

A startup hustler who’s tired of doing boring agency work or freelancing for one-time campaigns.

Someone who wants

skin in the game.

A digital-native, brand-first mind who understands content, commerce, and creativity.

What We Offer :

Salary + Profit Salary in a growing brand

Flexible freedom + full creative say

An existing base, website, vendor infra, and brand story to build on

You’ll Handle :

Product & Collection Development

Develop new collections monthly (e.g., “Toxic Love Series”, “BFF Hoodies”, “Gen-Z Drops”)

Source trending high-quality blanks & materials

Work with designers, textile vendors & indie creators

Add new products : hoodies, tees, sweatshirts, accessories

Explore

dropshipping ,

white-label , and

resell tie-ups

with other brands

E-commerce & Distribution Expansion

Relaunch operations on

Amazon & Instagram Shop

Launch on Myntra, Ajio, Nykaa Fashion, Flipkart, Tata Cliq, Shopsy & Blinkit / Fast Commerce

Build A+ listings, SEO, catalog, photoshoots & merchandising

Explore offline expansion : lifestyle stores, boutiques, events

Unlock B2B deals : corporate gifting, retail tie-ups, hospitals, salons, fitness chains

Marketing, Creators & Growth

Lead influencer deals, creator tie-ups, UGC collaborations

Run & optimize Meta Ads + retargeting funnel

Build viral Reel-first content strategies

Strengthen brand storytelling & emotional marketing

Align product drops with seasons and moments (Valentine, Winter, Festive, Trends)

Business Strategy & Operations

Co-own brand relaunch strategy across Website, Amazon & Socials

Identify whitespace (Gen-Z designs, feminist tees, limited drops, festive bundles)

Build 3-month and 6-month roadmap with KPIs

Manage production timelines, inventory, vendors & logistics

Set up partner stores, reseller programs, affiliate channels

Prepare decks & pitch materials for investors and partnerships

Ideal Candidate Profile

We’re looking for someone who can think like a

founder , not an employee.

Prior experience with

streetwear, fashion or D2C brands

(MUST)

Hustler mentality — can grow with

limited resources

Creative thinker with strong design & trend sense

Network in textiles, vendors, manufacturers (big plus)

Ex-founder / product manager / brand operator background preferred

Comfortable building everything from scratch — content, marketing, ops, sourcing

Passion for fashion + ability to turn ideas into action

Compensation & Equity

Competitive Salary

Profit Share / Equity

for the right long-term partner

The opportunity to become a

co-founder-level operator

as the brand scales

Why This Role Is Special

The Tee Shop is being

revamped completely

— new brand identity, new collections, new content, and a stronger comeback than ever.

You will have full control to

build, scale, experiment, and dominate

the streetwear space in India.