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Head - Growth - BFS / FMCG

Head - Growth - BFS / FMCG

ZifcareAny Location, India
1 day ago
Job description

Role Type : Leadership / Senior Individual Contributor with Team-Building Mandate

The Opportunity : Architect of Scale

This isn't just another marketing leadership role. We are looking for a strategic owner of the business's most critical metric : Sustainable and Profitable Growth. As the inaugural or key leader for growth, you will be the architect of our scaling engine. You will be given the autonomy to diagnose our growth potential, build the strategy, and execute relentlessly. Your canvas is the entire customer lifecycle, from first touch to passionate advocacy. Your impact will be directly visible on our top line and market leadership.

If you are a leader who thinks in systems, thrives on data, and is obsessed with the "why" behind the numbers, this is your platform to build something remarkable.

Who You Are (The Profile) :

  • We are open to leaders from diverse backgrounds-whether you come from performance marketing, product-led growth, business operations, or even a founder background. What unites us is a shared mindset :
  • You are a Full-Funnel Owner : You are as comfortable discussing top-of-funnel brand building as you are optimizing in-product conversion loops and reducing churn.
  • You are a Hypothesis-Driven Scientist : You view growth as a portfolio of experiments. You form clear hypotheses, test them with rigor, and scale what works, killing what doesn't.
  • You are a Business Leader, First : You understand that growth isn't just about leads; it's about revenue, margins, and lifetime value. You speak the language of the P&L.
  • You are a Builder : You may start by rolling up your sleeves, but your ultimate goal is to build, mentor, and lead a high-performing growth team.

What You Will Do (The Mandate) :

  • Your primary responsibility is to own and accelerate the company's growth trajectory. Your key outcomes will include :
  • Strategy & Diagnosis : Conduct a full audit of our current growth model, identify the biggest leverage points, and build a comprehensive, data-informed growth strategy for the next 18 months.
  • Experimentation Engine : Design, prioritize, and manage a robust roadmap of growth experiments across acquisition, activation, retention, and referral.
  • Cross-Functional Leadership : Act as the connective tissue between product, marketing, sales, and engineering to ensure a unified and seamless customer experience that drives growth.
  • Metrics & Insights : Establish a clear North Star Metric and a supporting KPI framework. You will be the voice of data, providing deep insights into customer behavior and business performance.
  • Team & Capability Building : As we scale, you will be responsible for hiring, mentoring, and leading a world-class growth team, fostering a culture of accountability and curiosity.
  • What You Bring (The Prerequisites) :

  • A Proven Track Record : 8-12 years of progressive experience in a hands-on growth, performance marketing, or product-led growth role, with at least 3 years in a leadership capacity.
  • A Portfolio of Growth : Demonstrable experience in scaling a key business metric (e.g., MAU, Revenue, Market Share) by a significant magnitude. Be prepared to walk us through your strategy and impact.
  • Technical & Analytical Chops : High proficiency in using data analytics tools (e.g., Google Analytics, Mixpanel, Amplitude), A / B testing platforms, and CRM systems. SQL knowledge is a plus.
  • Channel-Agnostic Expertise : Deep, hands-on expertise in at least two core growth channels (e.g., SEO / SEM, Content & Community, Product-Led Growth, Partnerships, Performance Marketing) with a working knowledge of several others.
  • Exceptional Communication : The ability to articulate a complex growth strategy to founders, board members, and your team with clarity, passion, and data-backed conviction.
  • (ref : iimjobs.com)

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