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Digital Brand Strategist

Digital Brand Strategist

beBeeMarketingAlappuzha, Kerala, India
3 days ago
Job description

Job Opportunity

We are seeking an experienced professional to manage our social media presence and develop strategies for enhancing brand awareness and engagement.

  • Develop a comprehensive social media strategy to position us as thought leaders in AI-driven procurement.
  • Create a strong, consistent brand voice across all social channels.
  • Plan monthly content calendars aligned with product launches and industry trends.

Key Responsibilities

  • Create engaging content on procurement best practices, AI use cases, and sourcing strategies.
  • Collaborate with the marketing team to amplify product updates and customer stories.
  • Experiment with video snippets, short-form insights, and interactive posts to drive engagement.

    • Requirements

  • Proven experience as a Social Media Manager or similar role in B2B SaaS, tech, or procurement.
  • Excellent copywriting skills to make complex topics approachable and compelling.
  • Familiarity with Canva (or similar tools) for producing polished carousels and graphics.

    • Preferred Qualifications

  • Experience in procurement, supply chain, or enterprise SaaS marketing.
  • Knowledge of AI trends and ability to create educational content about their business impact.

    • Performance Metrics

  • Track key metrics (reach, engagement rate, follower growth, click-through).
  • Analyze performance data to identify successful content formats and iterate accordingly.
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    Brand Strategist • Alappuzha, Kerala, India