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(Immediate Start) Media Buyer

(Immediate Start) Media Buyer

PeopleCultureHRVadodara, Gujarat, India
13 hours ago
Job description

Position Overview

We at Guru99.com are looking for a skilled Digital Media Buyer—also known as a Paid Social Media Buyer or Performance Marketing Specialist—with a strong track record of executing high-performing ad campaigns on Meta platforms, particularly Facebook and Instagram. The ideal candidate will bring hands-on experience in affiliate marketing and performance-driven advertising, with a sharp focus on ROI. As part of our fast-paced marketing team, you’ll be responsible for strategizing, launching, and optimizing paid campaigns to drive targeted traffic, boost engagement, and maximize conversions. Guru99.com is a leading tech education platform, attracting over 3 million monthly pageviews and reaching 350,000+ newsletter subscribers.

Key Responsibilities

  • Strategically plan and manage paid advertising campaigns across Facebook and Instagram.
  • Launch, optimize, and scale ad campaigns to drive high-converting traffic and sales.
  • Promote affiliate offers using paid social media while ensuring compliance with platform and network policies.
  • Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, making real-time optimizations
  • ⚡Collaborate with creatives to develop high-performance ads (copy + visuals).
  • Perform ongoing A / B testing of creatives, audiences, and bidding strategies.
  • Monitor campaign performance and KPIs using tools like Meta Ads Manager and Google Analytics.
  • Provide weekly and monthly performance reports with insights and optimizations.
  • Stay current on Meta algorithm updates, policy changes, and best practices.
  • ☣ Stay current with Meta's targeting capabilities and platform updates to leverage new opportunities
  • Audience & Targeting Strategy
  • Research and analyze target audiences using demographic, psychographic, and behavioral data
  • Create and manage custom audiences, lookalike audiences, and implement advanced targeting strategies
  • Develop audience segmentation strategies to maximize campaign reach and engagement

Required Skills & Qualifications

  • ☢ 2+ years of hands-on experience managing Meta (Facebook / Instagram) ads.
  • Strong portfolio showing successful lead-gen or affiliate marketing campaigns.
  • Deep understanding of campaign structures, pixel tracking, and conversion optimization.
  • Strong data skills and proficiency in analytics tools.
  • Experience working as a Facebook Ads Specialist, Performance Marketer, or Digital Advertising Manager.
  • ⚖ Ability to work independently in a fast-paced, remote environment.

    • Preferred Qualifications

  • Prior experience working with affiliate networks (e.g., ShareASale, Impact, CJ, ClickBank).
  • Meta Blueprint Certification (Media Buying Professional or equivalent).
  • Familiarity with additional platforms (Google Ads, TikTok, etc.) is a bonus.

    • What We Offer

  • Competitive salary + performance-based bonuses.
  • Flexible, remote-first work culture.
  • ⚡A chance to work with a top-ranking educational platform.
  • ️Growth opportunities in digital marketing and affiliate monetization.

    • How to Apply

    To apply for the Media Buyer (Paid Social Media Specialist / Ad Campaign Manager) position, please submit your resume, a cover letter highlighting your relevant experience, and examples of successful ad campaigns (including metrics) to rahul@peopleculturehr.com / hello@peopleculturehr.com

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    Media Buyer • Vadodara, Gujarat, India