Social Media ManagerASBS MBAĀ ā¢Ā Madurai, IN
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Social Media Manager
ASBS MBAĀ ā¢Ā Madurai, IN
11 hours ago
Job descriptionIdeate and collaborate with the design and video teams to produce high-quality creatives, Reels, and campaigns. Manage influencer collaborations, reels planning, and campus-driven content. Write engaging captions, posts, and scripts that match ASBS MBAās tone of voice. Track and analyze KPIs (reach, engagement, CTR, conversions) using Meta Suite and analytics dashboards. Engage with followers, respond to queries, and manage brand reputation online. Monitor competitors, trends, and student conversations to drive relevant content. Use AI-based social tools (ChatGPT, Canva AI, OpusClip, Copy.ai) for ideation and optimization. Experiment with new formats ā carousels, micro-videos, storytelling threads, and UGC. Integrate content with website, CRM, and campaign landing pages for cohesive storytelling. 3ā6 years of experience in social media marketing / content strategy / digital brand management . Strong understanding of platform algorithms, community management, and paid promotions . Proficiency in tools like Meta Business Suite, Campaign Manager, Hootsuite, Canva, and GA4 . Creative mindset with excellent copywriting and visual communication skills. Working knowledge of video formats, influencer marketing, and engagement optimization. Bachelorās or MBA degree in Marketing, Communications, or related field.
Social Media Manager
š Location : Vashiā|āš¼ Experience : 3ā6 yearsā|āšÆ Function : Brand & Digital Marketing
About ASBS MBA
At ASBS MBA (The Akademia School of Business Studies) , our mission is to empower the 99% to outperform the top 1% .
For over 15 years, ASBS MBA has shaped career-ready management professionals through AICTE-approved PGDM and University-affiliated MMS programs.
With a presence across Indiaās leading metro cities, ASBS MBA connects ambitious students, inspiring mentors, and global partners through immersive storytelling and impactful campaigns.
About the Role
Weāre looking for a Social Media Manager who lives and breathes content, trends, and community engagement.
Youāll be the voice of ASBS MBA across platforms ā leading our brand storytelling through strategy, creativity, and analytics.
If you can think strategically, write engagingly, and execute visually ā this is your stage.
Key Responsibilities
š Strategy & Planning
- Develop and execute monthly social media calendars across platforms (Instagram, , Facebook, YouTube, X).
- Align campaigns with brand objectives ā admissions, events, and student engagement.
- Build brand presence across B2C and B2B channels through storytelling and thought leadership.
š„ Content Creation & Management
š Community & Performance
Innovation & AI Tools
What Youāll Bring
Why Join ASBS MBA
ā Manage social storytelling for a fast-growing, purpose-driven B-School brand.
ā Work on campaigns with national reach and measurable impact.
ā Collaborate with a creative, performance-driven marketing team.
ā Competitive salary + growth-oriented environment.
Ready to Build Indiaās Most Engaging MBA Brand?
Send your portfolio & CV to hr@asbsmba.com with the subject line :
Social Media Manager ā [Your Name]
š Know more :
Create a job alert for this search
Social Media Manager ā¢ Madurai, IN
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