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Digital Marketing Manager

EternzIndia

3 days ago

Job description

About Eternz :

Eternz is on a mission to redefine how India buys, experiences, & falls in love with jewelry. With

150+ premium brands live & fresh Pre-Series A funding from marquee investors, we’re India’s #1

jewelry marketplace in a $94B+ category that’s racing online.

Position Overview :

As a Digital Marketing Manager specializing in the Jewelry category, you will be responsible getting

quality traffic to the website / mobile and CAC is the core metric. You will be closely working with the

founder to strategize Marketing Campaigns across channels.

Core Responsibilities :

As a Digital Marketing Manager, you will be a core part of our marketing & growth team. Basic

Expectation is that you love spending good amount of time on the ads dashboard, play with it and

optimize campaigns for best ROAS. Your responsibilities will include :

KPIs include Website / Mobile Conversions, CAC, MAU, DAU, Stickiness, Purchase Cohort
Planning, executing, measuring, and reporting on performance across categories, brands

and platforms (Meta and Google majorly)

Accountable for revenue, spends, visits, ROAS and conversion rate

Utilize strong analytical ability to optimize performance on all channels

Targeting, segmenting, campaign analysis and cohort analysis

Coordinate for creative and content direction for all customer touch points

Identify trends, insights, and new audiences to experiment and run A / B tests with

Plan and execute launches of new brands and collections

Collaborate internally with the team and business stakeholders to understand the

business, brands and ideate creative strategies

Collaborating with agency partners to execute campaigns on (but not limited to) Facebook,

Instagram, Google Display, YouTube, Snapchat, Apple, Programmatic

Desired Qualifications :

B.Tech, Bachelor's degree in Business Administration, Marketing, or related field;

5-8 years’ experience working in Digital Marketing Agencies / Roles in e-commerce

Marketplaces

Deep understanding of digital environment and tools such as FB ads manager, Google ads,

DV 360

Up to date with the latest trends and best practices in online marketing and measurement

Ability to think strategically, analyze data, and drive results.

Creative thinker with a passion for innovation and continuous improvement.

What is in it for you :

Very high ownership role in a fast-paced environment

Closely work with the founder & a super passionate team of people in building Eternz

Competitive salary commensurate & wealth generation through ESOPs

Fast career growth & appraisals

A dynamic and collaborative work environment- No hierarchy / Politics!

Health insurance

Additional Details :

We are an early-stage start-up and valuable achievements take time & efforts. And

hence it is a 6 day work week & we strongly believe there is no substitute for hard

work & passion!

We believe in speaking to customers regularly to build Eternz the right way and in

being hands on with respect to every role

Location : HSR, Bangalore

Website : www.eternz.com

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Digital Marketing Manager • India

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