Senior SEO Specialist

About the Role

We are looking for an experienced SEO professional (5+ years) who can independently strategize, implement, and deliver measurable results across on-page, off-page, and technical SEO . The ideal candidate is a self-starter who thrives on accountability , understands the evolving SEO landscape, and can drive end-to-end initiatives with minimal supervision.

Key Responsibilities

1.Strategy & Planning

Develop and execute holistic SEO strategies aligned with business and marketing goals.

Conduct in-depth competitor and market analysis to identify growth opportunities.

Stay updated on Google algorithm changes and SEO best practices; proactively adapt strategies.

2.On-Page SEO

Optimize website architecture, internal linking, and site hierarchy.

Lead content strategy with keyword research, content gap analysis, and FAQ development.

Ensure meta tags, headings, and structured data are optimized for performance.

3.Off-Page SEO

Build high-quality backlink strategies through outreach, partnerships, and digital PR.

Audit backlink profiles, disavow toxic links, and maintain healthy link equity.

Collaborate with content / PR teams for authority-building campaigns.

Technical SEO

Conduct technical audits and resolve crawl, indexation, and rendering issues.

Optimize Core Web Vitals, mobile usability, site speed, and schema markup.

Work closely with developers to implement technical fixes and improvements.

5.Analytics, Reporting & Optimization

Set up SEO KPIs, dashboards, and reporting frameworks.

Track rankings, traffic, and conversions to measure ROI.

Provide actionable insights and continuously refine strategies.

6.Cross-Functional Collaboration

Partner with content, product, and tech teams to integrate SEO into all initiatives.

Educate internal stakeholders on SEO best practices.

Suggest UX improvements that enhance engagement and organic performance.

7.Ownership & Accountability

Operate independently, taking full responsibility for SEO deliverables and results.

Manage projects end-to-end without micro-management.

Demonstrate accountability with transparent communication and timely reporting.