Performance Marketing Expert

Job Description : Performance Marketing Expert

Location : Sakinaka, Mumbai

Experience Required : 1.5 - 2 years

Type : Full-time

About Blix :

At Blix, we are on a mission to make learning fun and engaging through innovative STEM-based toys and educational products. As a bootstrapped company with a strong focus on creativity, we empower young minds to explore, build, and innovate.

Key Responsibilities :

Campaign Management & Optimization :

Plan and execute growth-driven campaigns on platforms like Facebook, Google Ads, and other relevant portals.

Optimize campaigns using metrics like CTR, conversion rates, and average order value.

Continuously review campaign performance and implement strategies to improve ROI.

Data Analysis & Reporting :

Analyze campaign data to identify trends and actionable insights.

Generate detailed performance reports and recommend data-backed optimizations.

Creative Strategy :

Plan and test creative content and audience strategies to drive engagement and conversions.

Collaborate with the design team to ensure timely implementation of campaign creatives.

Develop compelling ad copy and visuals tailored to different platforms.

Testing & Continuous Improvement :

Conduct A / B tests for creatives, targeting, and messaging.

Stay updated on industry trends and platform updates to refine marketing strategies.

Must-Have Skills :

1.5 - 2 years of hands-on experience in performance marketing.

Strong analytical skills with a data-driven approach to decision-making.

Exceptional written and verbal communication skills.

Creative thinker with the ability to craft compelling ad content and messaging.

Proven experience in campaign optimization to enhance ROI and conversion rates.

Collaborative mindset and ability to work effectively across teams.