Urgent Opening For Sr Copy Writer

The types of projects and clients vary widely, although some copywriters may specialize in an industry sector. They may also specialise in producing copy for :

• Above the line advertising, which uses mass media like TV, cinema, interactive media, posters and radio scripts to promote brands
• Below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements and direct mail.
• The copywriter is responsible for taking a client's integrated marketing brief and generating original copy ideas that grab the attention of the target audience.
• This can include creating straplines, slogans, body copy, jingles and highly creative and imaginative, and curious about clients' products or services. Copywriters are responsible for generating the words, slogans and audio scripts that accompany event experience touch-points, concepts and solutions and branding visuals. The copywriter is accountable for checking all the content being presented and created is truthful and complies with codes of client brand guidelines and industry practice.
• Although copywriters are mainly based in an office, they may travel with the art director to visit clients, film and recording studios.

Skills Required

Content Strategy, Social Media, Creative Writing, Market Research