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PERFORMANCE MARKETING SPECIALIST
NEXA - Digital MarketingThoothukudi, IN18 hours ago
Job descriptionDerive Lead generation - focusing on both lead volume and quality (CPL, SQL, pipeline value). Present clear, insight-driven reports and live dashboards (Looker Studio, Supermetrics) that highlight ROI and next steps. Partner with account managers and strategists to craft beautifully presented pitch decks, RFP responses, and growth roadmaps. Educate clients and junior team members on paid media trends, privacy updates, and AI-driven best practices. Own monthly / quarterly budget pacing and forecasting across multiple accounts. Maintain internal playbooks, checklists, AI prompt libraries, and HubSpot workflows. Build and manage automations via Zapier to sync ad-platform data with HubSpot, Slack, Sheets, and reporting tools. Contribute to agency thought leadership (webinars, internal workshops). 6+ years in performance marketing, with at least 2 years in an agency or multi-industry environment managing 6-figure monthly budgets. Proven success scaling and optimising campaigns in Google Ads, Meta, Ads, TikTok, and emerging platforms. Hands-on experience with GA4, GTM, Consent Mode, and advanced conversion tracking solutions. Strong command of AI and automation tools (e.g., Performance Max, Meta Advantage+, ChatGPT prompt engineering, creative-ad generators) to speed up analysis, copywriting, forecasting, and reporting. Advanced Excel / Google Sheets skills. Solid understanding of media attribution models, incrementally testing, and MMM principles. Excellent spoken and written English; confident presenting to stakeholders. Bachelor’s degree in Marketing, Business, Data Analytics, or related field. Results-oriented, numbers-obsessed, and comfortable owning targets such as ROAS, CPA. Decisive and calm under pressure; able to juggle multiple live accounts without dropping details. Curious and growth-minded, always scanning the horizon for platform updates, AI breakthroughs, and new betas. Strong storyteller with an eye for slide design and the discipline to explain complex data simply Collaborative team-player who enjoys mentoring juniors and partnering with creative, dev, and strategy teams. Direct ownership of performance across a varied client roster—tech, eCommerce, real estate, hospitality, finance, and more. Exposure to cutting-edge AI and analytics tools. A supportive, fast-paced agency culture that values innovation and work-life balance. Competitive salary, performance bonus, and clear progression path.
NEXA is an award-winning, full-service digital growth agency trusted by global and regional brands. We combine data, creativity, and technology to deliver performance at scale. As we expand our client portfolio, we are looking for a seasoned Performance Marketing Specialist who can hit the ground running, elevate campaign results, and help us win more business. Immediate joiners will be preferred.
ROLE SUMMARY
You will own multi-channel paid media campaigns from strategy to reporting for a diverse set of B2B and B2C clients. You are proactive, comfortable making fast, informed decisions, and passionate about leveraging AI tools to unlock efficiencies and out-perform benchmarks. You’ll collaborate closely with performance leads, account managers, designers, data engineers, and the leadership team—both to grow existing accounts and to create stand-out RFPs and pitches that bring new clients through the door.
KEY RESPONSIBILITIES
Campaign leadership
- Translate business objectives into data-backed media strategies across Search, Display, Social (Meta, , TikTok, X), and Inmail.
- Build detailed media plans with channel mix, audience logic, flighting, budgets, and forecasted KPIs.
- Set up and optimise campaigns using GTM, GA4, enhanced conversions, and browser / server-side tagging where relevant.
- Continuously test copy, creative, bidding, and audiences; automate wherever possible via scripts or platform AI features.
- Troubleshoot tracking and attribution issues, working with developers and third-party tools.
Client growth & collaboration
Commercial & operational excellence
MUST-HAVE QUALIFICATIONS
KEY COMPETENCIES
WHAT YOU’LL GAIN
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Performance Marketing Specialist • Thoothukudi, IN
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